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SBD/Issue 145/Sponsorships, Advertising & Marketing
Wheels & Deals: Two Nationwide Races Secure Title Sponsorship
Published April 16, 2009
STAYING ON TRACK: NEMCO Motorsports Owner Joe Nemechek said of his first season in a driver/owner role, "Whenever you have to start paying the bills, that really makes you take note of what's going on. We've got five people working on our Sprint Cup car and two people full time working on the Nationwide car. ... There's a lot of things that go into it and you're trying to make all of the ends meet. If we can get someone on board (sponsor-wise), they're going to get their share of publicity out of this deal." Nemechek said he is "really close to some stuff" regarding sponsorship of his No. 87 Nationwide Chevy. Nemechek: "Hopefully we'll have something to announce real quick about Talladega coming up here in a couple of weeks. We've got so many deals out there and so many sponsors that we've talked to, hopefully one of these things is going to land pretty soon" ("NASCAR Now," ESPN2, 4/14).