Magic Johnson Talks New Lakers Role Robert Kraft Downplays Roger Goodell Feud Pistons Launch "Virtual Venue" For New Arena Kentucky Lawmakers OK KFC Yum! Center Bill Temple Denies Report On Stadium Study UConn Eyes Planning Funds For Renovation BYU Shows Off New Basketball Space Warrior Lacrosse To Supply U.S. Teams Events Pelinka Is Front-Runner For Lakers GM
SBD/Issue 145/Sponsorships, Advertising & Marketing
PepsiCo, Maria Sharapova End Partnership After Deal Expires
Published April 16, 2009
|Sharapova Was First Tennis
Player To Endorse Gatorade
HEROES AMONG US: The Sony Ericsson WTA Tour yesterday concluded production of "Making of a Hero," a series of online documentary films and viral videos featuring Tour players. The series, set to launch in the coming weeks, marks the third stage of the Tour's global marketing campaign, "Looking for a Hero?" The films, a series of vignettes based on players' lives, will be featured on the Tour's soon-to-be-relaunched Web site, as well as distributed on social networking sites including MySpace, Facebook and YouTube. The Tour's campaign also includes a virtual trading card game, an online competition where fans can compete by selecting interactive trading cards of current players (WTA Tour).