Nike Could Beat Q2 Expectations St. Pete Council To Vote On Rays Constellation, NHL Reach Sponsorship Deal NYC FC, YES To Announce TV Deal Las Vegas Stadium Plan Approved Silver: "Great Chance" Of All-Star In Charlotte Judge Rejects NCAA Concussion Settlement Judge Dismisses NFL Painkiller Lawsuit MLB "Monitoring" U.S.-Cuba Relations Nationwide Increasing NHL All-Star Presence
SBD/Issue 145/Sponsorships, Advertising & Marketing
PepsiCo, Maria Sharapova End Partnership After Deal Expires
Published April 16, 2009
|Sharapova Was First Tennis
Player To Endorse Gatorade
HEROES AMONG US: The Sony Ericsson WTA Tour yesterday concluded production of "Making of a Hero," a series of online documentary films and viral videos featuring Tour players. The series, set to launch in the coming weeks, marks the third stage of the Tour's global marketing campaign, "Looking for a Hero?" The films, a series of vignettes based on players' lives, will be featured on the Tour's soon-to-be-relaunched Web site, as well as distributed on social networking sites including MySpace, Facebook and YouTube. The Tour's campaign also includes a virtual trading card game, an online competition where fans can compete by selecting interactive trading cards of current players (WTA Tour).