MLB Helps To Fight Childhood Cancer ESPN Breaks "MNF" Ad Campaign MLS Stadium Likely Headed To St. Paul Wall Panel Falls During A's Game Coastal Carolina To Join Sun Belt ESPN Licenses X Games Oslo Nationwide Debuting Cowboys-Themed Ad L.A.Expected To Approve '24 Games Bid CBS Streaming All SEC Games In '15 Temple To Renew With Under Armour
SBD/Issue 145/Sponsorships, Advertising & Marketing
PepsiCo, Maria Sharapova End Partnership After Deal Expires
Published April 16, 2009
|Sharapova Was First Tennis
Player To Endorse Gatorade
HEROES AMONG US: The Sony Ericsson WTA Tour yesterday concluded production of "Making of a Hero," a series of online documentary films and viral videos featuring Tour players. The series, set to launch in the coming weeks, marks the third stage of the Tour's global marketing campaign, "Looking for a Hero?" The films, a series of vignettes based on players' lives, will be featured on the Tour's soon-to-be-relaunched Web site, as well as distributed on social networking sites including MySpace, Facebook and YouTube. The Tour's campaign also includes a virtual trading card game, an online competition where fans can compete by selecting interactive trading cards of current players (WTA Tour).