Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
SBD/Issue 145/Sponsorships, Advertising & Marketing
PepsiCo, Maria Sharapova End Partnership After Deal Expires
Published April 16, 2009
|Sharapova Was First Tennis
Player To Endorse Gatorade
HEROES AMONG US: The Sony Ericsson WTA Tour yesterday concluded production of "Making of a Hero," a series of online documentary films and viral videos featuring Tour players. The series, set to launch in the coming weeks, marks the third stage of the Tour's global marketing campaign, "Looking for a Hero?" The films, a series of vignettes based on players' lives, will be featured on the Tour's soon-to-be-relaunched Web site, as well as distributed on social networking sites including MySpace, Facebook and YouTube. The Tour's campaign also includes a virtual trading card game, an online competition where fans can compete by selecting interactive trading cards of current players (WTA Tour).