Fox Down For NASCAR At Fontana Stephen Ross Interested In Miami Open NFL Announces Changes To Executive Structure Football Drives Ohio State Revenue Celtics' Jaylen Brown Content To Represent Himself Source: Raiders Stadium Will Cost $200M Less Owners Set To Approve Raiders' Vegas Move? CBS/Turner Ratings Up For Elite 8 Games U.S. NHLers Could Boycott Worlds MLB Goes With Player-Focused Marketing Effort
SBD/Issue 145/Sponsorships, Advertising & Marketing
PepsiCo, Maria Sharapova End Partnership After Deal Expires
Published April 16, 2009
|Sharapova Was First Tennis
Player To Endorse Gatorade
HEROES AMONG US: The Sony Ericsson WTA Tour yesterday concluded production of "Making of a Hero," a series of online documentary films and viral videos featuring Tour players. The series, set to launch in the coming weeks, marks the third stage of the Tour's global marketing campaign, "Looking for a Hero?" The films, a series of vignettes based on players' lives, will be featured on the Tour's soon-to-be-relaunched Web site, as well as distributed on social networking sites including MySpace, Facebook and YouTube. The Tour's campaign also includes a virtual trading card game, an online competition where fans can compete by selecting interactive trading cards of current players (WTA Tour).