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SBD/Issue 145/Sponsorships, Advertising & MarketingPrint All
Sharapova Was First Tennis
Player To Endorse Gatorade
HEROES AMONG US: The Sony Ericsson WTA Tour yesterday concluded production of "Making of a Hero," a series of online documentary films and viral videos featuring Tour players. The series, set to launch in the coming weeks, marks the third stage of the Tour's global marketing campaign, "Looking for a Hero?" The films, a series of vignettes based on players' lives, will be featured on the Tour's soon-to-be-relaunched Web site, as well as distributed on social networking sites including MySpace, Facebook and YouTube. The Tour's campaign also includes a virtual trading card game, an online competition where fans can compete by selecting interactive trading cards of current players (WTA Tour).
Cass Says Public Has Grown
More Tolerant To Liquor Ads
"The Price Is Right" Contestants Could Win
Round Of Golf With Gulbis
STAYING ON TRACK: NEMCO Motorsports Owner Joe Nemechek said of his first season in a driver/owner role, "Whenever you have to start paying the bills, that really makes you take note of what's going on. We've got five people working on our Sprint Cup car and two people full time working on the Nationwide car. ... There's a lot of things that go into it and you're trying to make all of the ends meet. If we can get someone on board (sponsor-wise), they're going to get their share of publicity out of this deal." Nemechek said he is "really close to some stuff" regarding sponsorship of his No. 87 Nationwide Chevy. Nemechek: "Hopefully we'll have something to announce real quick about Talladega coming up here in a couple of weeks. We've got so many deals out there and so many sponsors that we've talked to, hopefully one of these things is going to land pretty soon" ("NASCAR Now," ESPN2, 4/14).
Several MLBers Yesterday Wore Special-
Edition Nike Shoes Honoring Jackie Robinson
WITNESS THIS: In Lexington, Jerry Tipton reports Univ. of Kentucky G Jodie Meeks and his teammates "received commemorative T-shirts" from Nike in honor of Meeks scoring 54 points against the Univ. of Tennessee on January 13. Nike College Basketball Sports Marketing Manager Martin Newton said the company made the shirts for the team and the athletic department days after the game. Tipton notes the shirts, which will not be for sale, feature the word "Witness" on the front, referring to a campaign for Cavaliers F LeBron James. The back of the shirt "shows the progression of Meeks' scoring with a '1' for a free throw, a '2' for a basket and a '3' for a three-pointer" (LEXINGTON HERALD-LEADER, 4/16).
CHIPS & PUTTS: GOLFWEEK's Schupak & Soderstrom cite sources saying that IMG "already has secured agreements" for golfer Danny Lee to endorse Callaway Golf and Elord clothing, and that the agency is "close to a deal with MasterCard." But Callaway officials said that as of Monday a deal "had not been signed with Lee" (GOLFWEEK, 4/18 issue)....One of the "more popular items" at a merchandise tent near the 18th tee at this week's PGA Tour Verizon Heritage tournament is a camouflage cap with the word "Boo" on the front, referring to golfer Boo Weekley (CHARLOTTE OBSERVER, 4/16).
THE GREAT BEYOND: Esurance on April 27 at AT&T Park will present Star Trek Movie Night during the Dodgers-Giants game. The event celebrates the May 8 release of "Star Trek" and includes a special ticket offer for fans to participate in Star Trek-themed activities, including a pre-game Ultimate Trekkie costume contest (Esurance).