Root Sports Southwest Hires Peart RGV Vipers Break Ground On Arena NBA Schedules Noches Ene Be A Games Asics America Tops $1B In Annual Sales Judge Clears Way For Peterson Reinstatement Hawaii Athletics Gets $1.2M Gift PGA To Open Area At MSP Airport A's Lew Wolff Stresses Parking Cubs' Ownership Sales Support Wrigley Renovations Mike Sundet Leaving A-B For Momentum
SBD/Issue 145/Events & AttractionsPrint All
Verizon Heritage Has Generated About
$300,000 In New Business This Year
SUPPORT SYSTEM: PGA Tour Exec VP & Chief of Operations Rick George said that the "inability to secure a title sponsor after this year's" St. Jude Classic "could put the longstanding Memphis event in jeopardy." George: "It's hard to run a tournament without the title sponsor. It's such an important component of the model we have to fund the tournaments." George added, "We are in the initial phase of identifying and talking, initially, to prospects and we'll develop our strategies before moving forward." The PGA Tour has held an event in the city for 51 consecutive years, and George said, "We want to be here for 51 more, but we've got some challenges ahead of us. We really need the community to step up more than ever to support the event. ... We need everything from volunteer support, to people buying tickets to corporations stepping up and buying packages" (Memphis COMMERCIAL APPEAL, 4/16).