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SBD/Issue 142/The Back of the Book
ESPN Sports Poll: Lifestyle Activity Participation
Published April 10, 2009
The ESPN Sports Poll, a service of TNS Sport, asks respondents age 12+ how often they do the following lifestyle activities. Respondents that participate in the activity once a month or more are provided for the year '08 by certain demographic characteristics (ESPN Sports Poll).
|
U.S. POP
|
MALE
|
FEMALE
|
WHITE
|
AFRICAN AMERICAN
|
HISPANIC
|
|
|---|---|---|---|---|---|---|
|
n =
|
12,815
|
6,165
|
6,651
|
10,157
|
1,476
|
1,648
|
| Go to the movies |
25.4%
|
26.2%
|
24.5%
|
23.7%
|
30.2%
|
34.9%
|
| Eat at non-fast food restaurant |
60.5%
|
61.7%
|
59.3%
|
61.7%
|
55.5%
|
57.8%
|
| Go to a bar or nightclub (21+) |
12.0%
|
15.6%
|
8.7%
|
11.5%
|
14.3%
|
13.9%
|
| Attend pro sporting event |
7.0%
|
8.5%
|
5.6%
|
6.9%
|
5.8%
|
8.9%
|
| Attend local non- pro sporting event |
9.5%
|
10.4%
|
8.5%
|
9.5%
|
9.7%
|
10.7%
|






