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SBD/Issue 140/Sponsorships, Advertising & Marketing
Wheels & Deals: Camping World To Remain Truck Series Sponsor
Published April 8, 2009
|Camping World Will Remain Title Sponsor Of
NASCAR's Truck Series Despite Rumors
COMPETITIVE BALANCE: ESPN.com's Terry Blount noted Tommy Baldwin's No. 36 Toyota and Jeremy Mayfield's No. 41 Camry "each have qualified for only three of seven" NASCAR Sprint Cup races this season, and with both cars outside the top 35 in owners points, they will "have to qualify on time at each event." Meanwhile, TRG Motorsports Principal & CEO Kevin Buckler has done "remarkably well," as driver David Gilliand has qualified the No. 71 Chevy in the past six races after the car failed to make the Daytona 500. But the team "doesn't have a sponsor and needs to find one soon," or the Subway Fresh Fit 500 at Phoenix Int'l Speedway on April 18 "could be its last" race. Blount noted it is a "daunting task just to stay afloat while trying to convince sponsors you can make it work," and NASCAR "should explore ways to change the system and give independent new teams a fighting chance at competing" (ESPN.com, 4/7).
RPM Trying To Get Further Sponsorship For
Allmendinger To Extend Season
NOTES: Cash4Gold has signed a multi-car sponsorship with JD Motorsports for the NASCAR Nationwide Series. Cash4Gold will be the co-primary sponsor of two JD Motorsports entries, including the No. 0 car driven by J.C. Stout and the No. 01 car driven by Danny O'Quinn Jr. (Cash4Gold)....Driver Dale Earnhardt Jr. is the "directional voice on a new navigational device from Transplant GPS called the Spotter." Earnhardt says phrases including, "Hey, back'er down. You gotta turn around," and "Hang a right" (WALL STREET JOURNAL, 4/8).