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SBD/Issue 140/Sponsorships, Advertising & Marketing
Cubs Ink Partnership For Captain Morgan Club At Wrigley Field
Published April 8, 2009
The Cubs have inked a partnership with Diageo's Captain Morgan brand and Harry Caray's Restaurant Group for a year-round restaurant called the Captain Morgan Club at Wrigley Field. The restaurant, which will be unveiled Monday during the team's home opener against the Rockies, will be located at the southeast corner of Wrigley Field. The 20-foot-high pavilion will have open walls and ceiling fans during the summer. It will convert to an enclosed and heated area in the winter and during cooler times in the early and late months of the MLB season. The venue will include 30 flat screen TVs, and Captain Morgan Club guests will have the opportunity to meet Cubs players, coaches and seventh-inning stretch performers. The restaurant will be open to the public from 10:00am-10:00pm CT from Monday-Thursday, and from 10:00am -11:00pm on Friday and Saturday (Cubs). Cubs Dir of Sales & Promotions Matt Wszolek said that as part of the "multiyear marketing pact with Diageo, Wrigley's upper-deck patio, previously named for Bank of America, will be renamed Smirnoff Patio." Fans "will be able to buy Captain Morgan and Smirnoff vodka mixed drinks at limited locations within the park." Terms of the deal were not disclosed, but Wszolek said the Captain Morgan Club is "not going anywhere for at least three years." The "8,000-square-foot eatery ... will have capacity for 500 people on game days and 300 on non-game days." The club "will be open seven days a week year-round to customers with and without game tickets" (CHICAGO TRIBUNE, 4/8).







