SBD/Issue 138/The Back of the Book

Overnight Nielsen Ratings From Weekend Sports Telecasts

CBS averaged a 9.0/18 overnight rating for Saturday's NCAA men's basketball Final Four telecasts, up 7.1% from an 8.4/16 overnight last year. On NBC, the final round of the Shell Houston Open earned a 2.7/6, up 42% over last year's 1.9/4. Fox' telecast of the NASCAR Sprint Cup Samsung 500 from Texas earned a 4.2/10 overnight, down 10.6% from a 4.71/10 last year. The chart below lists overnight Nielsen ratings from weekend sports telecasts (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
American Le Mans Series: Acura Sports Car
Challenge of St. Petersburg
4/4
ABC
1:30-3:30pm
0.5/-
"Dick Vitale's All-American Special"
4/4
ABC
3:30-5:00pm
0.5/-
Tennis: Sony Ericsson Open: Women's Final:
Azarenka-S.Williams
4/4
CBS
12:30-3:00pm
0.9/3
"State Farm Coaches' All-American Special"
4/4
CBS
3:00-3:30pm
0.8/2
"The Road to the Final Four: Outside the Games"
4/4
CBS
3:30-4:00pm
0.9/2
"The Final Four Show"
4/4
CBS
4:00-6:00pm
1.9/5
NCAA Basketball Tournament: Final Four:
Michigan State-Connecticut
4/4
CBS
6:00-8:45pm
8.7/18
NCAA Basketball Tournament: Final Four:
North Carolina-Villanova
4/4
CBS
9:00-11:30pm
9.3/17
PGA Tour: Shell Houston Open: Third Round
4/4
NBC
1:00-5:00pm
1.5/4
Horse Racing: Santa Anita Derby
4/4
NBC
5:00-6:00pm
1.6/4
"NBA Countdown"
4/5
ABC
12:30-1:00pm
1.1/-
NBA: Spurs-Cavaliers
4/5
ABC
1:00-3:30pm
2.3/-
NBA: Suns-Mavericks
4/5
ABC
3:30-6:00pm
2.4/-
"Best of College Basketball 2009"
4/5
CBS
12:00-1:00pm
0.8/2
Tennis: Sony Ericsson Open: Men's Final:
Murray-Djokovic
4/5
CBS
1:00-3:00pm
0.9/2
LPGA: Kraft Nabisco Championship: Final Round
4/5
CBS
3:00-6:00pm
0.8/2
NASCAR Sprint Cup: Samsung 500
4/5
Fox
2:00-6:00pm
4.2/10
NHL: Wild-Red Wings
4/5
NBC
12:30-3:00pm
0.9/2
PGA Tour: Shell Houston Open: Final Round
4/5
NBC
3:00-7:00pm
2.7/6
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