SBD/Issue 138/Sponsorships, Advertising & Marketing

Bears Have Sold More Than 1,500 Jay Cutler Jerseys Since Trade

Pro Shop Selling Authentic
Cutler Jersey For $250
As of early today, the Bears Pro Shop had sold about 1,560 Jay Cutler adult jerseys in a little more than three days after Chicago acquired the quarterback in a trade with Denver, according to officials with the team and Delaware North Sportservice, their retail provider. Those jersey sales, including Reebok-made replicas and authentics, have produced approximately $133,300 in revenue shared between the Bears and Sportservice. Since last Friday, the team had sold 1,510 replica jerseys with Cutler’s name and number 6, online and at the team store at Soldier Field. Those jerseys sell for $80. The pro shop has sold about 50 Cutler adult authentic jerseys priced at $250. To put the overall number of Cutler jerseys sold in perspective, the Bears Pro Shop sold approximately 3,700 current player jerseys in '08. That number included sales of Brian Urlacher and Devin Hester jerseys, two of the NFL’s biggest sellers, said Bears Senior Dir of Corporate Communications Scott Hagel. Last season, Sportservice sold a little more than 1,000 Hester jerseys and 670 Urlacher jerseys. The vendor sold 950 jerseys with the name and number of Matt Forte, the Bears’ rookie running back, said Paul Potter, Sportservice’s on-site GM. “It’s fair to say Bears fans are a little excited about their new quarterback,” Hagel said.

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