SBD/Issue 138/Sponsorships, Advertising & Marketing

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  • CDW To Feature PGA Tour Exec In New Series Of Golf-Themed Ads

    PGA Tour Exec Steve Evans To Discuss How
    CDW Has Helped Tour In New Campaign
    CDW may have endorsements with golfers Sean O’Hair and Paula Creamer, but it will use an employee of the PGA Tour in a new series of golf-themed ads that will run on Golf Channel and CBS. PGA Tour Chief Technology Officer Steve Evans appears in a series of three 30-second ads that discuss ways in which CDW helped the PGA Tour in the first year of their partnership, including updating the scoring trailers, configuring player laptops and digitizing video footage and files. The spots were filmed at Grand Cypress Resort in Orlando. Evans also appears in a series of interviews hosted at The campaign, via JWT CET, is tagged “Look at Technology Differently.” The involvement of a PGA Tour staffer in the ad campaign was discussed during the tour’s sponsorship pitch with the Illinois-based company, which is signed through 2012.

  • Bears Have Sold More Than 1,500 Jay Cutler Jerseys Since Trade

    Pro Shop Selling Authentic
    Cutler Jersey For $250
    As of early today, the Bears Pro Shop had sold about 1,560 Jay Cutler adult jerseys in a little more than three days after Chicago acquired the quarterback in a trade with Denver, according to officials with the team and Delaware North Sportservice, their retail provider. Those jersey sales, including Reebok-made replicas and authentics, have produced approximately $133,300 in revenue shared between the Bears and Sportservice. Since last Friday, the team had sold 1,510 replica jerseys with Cutler’s name and number 6, online and at the team store at Soldier Field. Those jerseys sell for $80. The pro shop has sold about 50 Cutler adult authentic jerseys priced at $250. To put the overall number of Cutler jerseys sold in perspective, the Bears Pro Shop sold approximately 3,700 current player jerseys in '08. That number included sales of Brian Urlacher and Devin Hester jerseys, two of the NFL’s biggest sellers, said Bears Senior Dir of Corporate Communications Scott Hagel. Last season, Sportservice sold a little more than 1,000 Hester jerseys and 670 Urlacher jerseys. The vendor sold 950 jerseys with the name and number of Matt Forte, the Bears’ rookie running back, said Paul Potter, Sportservice’s on-site GM. “It’s fair to say Bears fans are a little excited about their new quarterback,” Hagel said.

  • Puma, Nike To Unveil New Footwear At This Week's Masters

    Ogilvy Practicing In Different Colored Pumas At
    Masters; Nike Golfers Get Custom Augusta Shoes
    Puma and Nike are sending their golfers to The Masters this week in special footwear. Australian golfer Geoff Ogilvy will play a practice round on Wednesday at Augusta National wearing different colored Puma spikes. Puma golfers have worn gold, silver and camouflage spikes in the past, but this is the first time one of them has worn one black shoe and one white shoe in competition. Meanwhile, Nike Golf created custom Nike Dunk shoes for each of its players in the event. The shoes have the player’s name, Augusta 2009 and, when applicable, “winner” on the side of the shoe.

  • Knowledge is power: Become a better sports marketer

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