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SBD/Issue 138/MLB Season Preview
Pitch Out: American League Teams' 2009 Marketing Slogans
Published April 6, 2009
With the start of the ’09 MLB season, many franchises are rolling out new marketing campaigns to reach fans. The chart below presents this year's AL team marketing slogans. See tomorrow's issue of THE DAILY for NL marketing slogans (THE DAILY).
|
TEAM
|
SLOGAN
|
AGENCY
|
|---|---|---|
|
Orioles
|
"This is Birdland."
|
In-house
|
|
Red Sox
|
None *
|
NA
|
|
White Sox
|
"There are Traditions. And There Are White Sox Traditions." |
Energy BBDO; In-house |
|
Indians
|
"Are You in the Tribe?" | Brokaw Creative; In-house |
|
Tigers
|
"Always a Tiger." | Simons Michelson Zieve |
|
Royals
|
"You Belong at the K." | VML |
|
Angels
|
"Fan Faithful, Fan Loyal, Fan Strong." | In-house |
|
Twins
|
"This is Twins Territory." | Periscope |
|
Yankees
|
“Yankee Stadium … the Inaugural Season.”
|
In-house
|
|
Athletics
|
"100% Baseball Through the Lens of the Fan." | Eleven Inc. |
|
Mariners
|
"Mariners Baseball. A New Day. A New Way." | In-house |
|
Rays
|
"We Are One Team."
|
Pyper Paul & Kenney;
In-house |
|
Rangers
|
"Built for Fun." | The Wolf Group |
|
Blue Jays
|
"You Belong at the Game."
|
Publicis
|
* = The Red Sox have a branding campaign via Conover Tuttle Pace, Boston, entitled “Here,” which will focus on the history and tradition of the team and Fenway Park. The team also will unveil a campaign entitled "Moments" for its Red Sox Nation program.
