SBD/Issue 138/MLB Season Preview

Pitch Out: American League Teams' 2009 Marketing Slogans

With the start of the ’09 MLB season, many franchises are rolling out new marketing campaigns to reach fans. The chart below presents this year's AL team marketing slogans. See tomorrow's issue of THE DAILY for NL marketing slogans (THE DAILY).

TEAM
SLOGAN
AGENCY
Orioles
"This is Birdland."
In-house
Red Sox
None *
NA
White Sox
"There are Traditions.
And There Are White Sox Traditions."
Energy BBDO; In-house
Indians
"Are You in the Tribe?" Brokaw Creative; In-house
Tigers
"Always a Tiger." Simons Michelson Zieve
Royals
"You Belong at the K." VML
Angels
"Fan Faithful, Fan Loyal, Fan Strong." In-house
Twins
"This is Twins Territory." Periscope
Yankees
“Yankee Stadium … the Inaugural Season.”
In-house
Athletics
"100% Baseball Through the Lens of the Fan." Eleven Inc.
Mariners
"Mariners Baseball.  A New Day.  A New Way." In-house
Rays
"We Are One Team."
Pyper Paul & Kenney;
In-house
Rangers
"Built for Fun." The Wolf Group
Blue Jays
"You Belong at the Game." 
Publicis

* = The Red Sox have a branding campaign via Conover Tuttle Pace, Boston, entitled “Here,” which will focus on the history and tradition of the team and Fenway Park. The team also will unveil a campaign entitled "Moments" for its Red Sox Nation program.

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