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SBD/Issue 138/MLB Season Preview
MLBAM Develops Blackberry Version Of MLB At Bat Mobile App
Published April 6, 2009
MLBAM has developed a Blackberry version of its MLB At Bat mobile application called MLB.com Mobile Platform. Similar to the At Bat application for Apple iPhone and iTouch devices, the Blackberry application will include live audio broadcasts without blackout restrictions, in-game video highlights, expanded scoreboards, and a graphical version of its GameDay service. The MLB.com Mobile Premium application, to be sold through the MLB.com mobile Web site and Research In Motion's new Blackberry App World, will carry a $14.99 one-time charge for the entire '09 season through the postseason or a monthly fee of $2.99. The Blackberry application will initially work on the Storm, Bold and Curve 8900 phones.
