IAF: Emmert Says New Structure Possible Super Bowl Organizers Unveil Mass Transit Plan S.F. In The Red From America's Cup Las Vegas Aiming To Keep National Finals Rodeo Mohr Roasts Patrick, Others At NASCAR Banquet MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories
SBD/Issue 138/Events & Attractions
Ford Field Draws NCAA Tourney Record Crowd, But Is It Too Big?
Published April 6, 2009
|Final Four At Ford Field Draws 72,456 Fans,
Setting An NCAA Tournament Record
RIGHT GAME, WRONG PLACE? In Detroit, Mike Lopresti wrote watching the game from the top floor at Ford Field is "not a bad view, especially if you're a hawk." You "see the ball dribbled, and an instant later, you hear the bounce." Lopresti: "Welcome to the Final Four -- in the new jumbo size." From the upper deck, Ford Field "looks vast and beautiful, if not quite the place you want to have a basketball game" (DETROIT FREE PRESS, 4/4). Former college basketball coach Rollie Massimino: "It's amazing. It's like 70,000 people and only 15,000 good seats" (WALL STREET JOURNAL, 4/6). In California, Frank Burlison writes the "logistics and atmosphere in Ford Field just didn't feel right" on Saturday. If 60-65% of fans "need field glasses in order to clearly make out the uniform numbers, then the building is too big for basketball" (Long Beach PRESS-TELEGRAM, 4/6). In Charlotte, Ken Tysiac noted about two-thirds of Saturday's crowd was rooting for MSU, but the "home-court advantage wasn't overwhelming for the Spartans," because Ford Field is "so big the sound simply couldn't fill it" (CHARLOTTE OBSERVER, 4/5). The OBSERVER's Tysiac also wrote in the closing minutes of the North Carolina-Villanova semifinal, if "you hadn't known any better, you would have thought you were at the ACC tournament at the Georgia Dome" (CHARLOTTE OBSERVER, 4/5). North Carolina F Tyler Hansbrough said the raised arena floor is a "little awkward." UNC coach Roy Williams added, "If I ever turn into an architect, I would not build a gym like that. If I'm a head coach or athletic director, I will never have a building built like that. It's just not comfortable as a coach. Is it better for fans? I don't know. But I'm not a fan" (USA TODAY, 4/6).
Detroit's Downtown Traffic Has Been Biggest
Concern For NCAA During Final Four Weekend
SPONSOR ACTIVATION: Final Four organizers said that "neither the hefty price tag nor the recession has hampered the NCAA's budget" for the event because "many corporate sponsors signed multiyear contracts years ago." AT&T this weekend hosted The Big Dance, a "music festival on the riverfront," while Coca-Cola hosted the weekend-long NCAA Hoop City party at Cobo Center. However, in Detroit, Jaclyn Trop reported that because of the economy, "some companies that locked into NCAA contracts are trying to cut spending where they can" (DETROIT NEWS, 4/4).