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SBD/Issue 138/Classified Advertisements
SBJ In-Depth: Media Upfront
Published April 6, 2009
This year’s advertising upfront could prove to be one of the most challenging in recent memory because of changing economic forecasts. Networks will have to be creative to get brands to commit, and this In-Depth will look at some of the strategies they will employ and how those stretch over the various platforms. Our coverage also will look at the demands brands are making before they write the check. Publishing Date: May 4 Close: April 20 Materials Close: April 22.
For information on advertising contact National Ad Director, Julie Tuttle at 212-500-0711 or firstname.lastname@example.org.