Quote of the Day
"I finally said, 'The heck with it.' I want to do
something to help."
-- Tigers Owner Mike Ilitch, on the team's decision to feature Ford, GM and Chrysler logos in Comerica Park for free this season (DETROIT FREE PRESS, 4/5).
MLB’s opening day sees the league breaking its first new tag line in three years with “This is Beyond Baseball,” which league officials are calling its "largest ever" campaign, with MLB rights holders slated to dedicate the equivalent of $65M in asset media to the effort over the course of the season. Meanwhile, 14 of MLB's 30 teams open the '09 season with a lower opening-day payroll than a year ago, while 10 of those clubs are cutting salary by at least $10M. In team news, the Red Sox are finding that even they are not recession resistant, as they face a slow sponsorship and premium sales market. And in a classy gesture, Tigers Owner Mike Ilitch decides to feature the GM, Ford and Chrysler logos this season on Comerica Park's centerfield fountain for free after GM said it couldn’t afford to continue with the sponsorship. Today’s season-opening preview also includes a roundtable discussion with four top MLB execs about the state of MLB’s business, and we speak with six baseball beat writers, who give us their take on the game.
On The Outside Looking In
As the AFL prepares to return in '10 with a new structure, acting Commissioner Ed Policy unexpectedly resigns.
Tom Hicks says effort to renegotiate debt will not directly affect his teams.
The Hard, Colt Truth
Indy's CIB threatens Lucas Oil Stadium could close if bailout bill fails to pass.
Good News Travels Fast
IndyCar Series gets off to a solid start with race-record crowd in St. Petersburg.
Chicago 2016 touts bid's compact setup to touring IOC Evaluation Commission.
How The Other Half Lives
Bettman reportedly accepts invitation to speak at NHLPA's annual summer meeting.
Dotting The "I"
IMG College hires Ohio State's David Brown to oversee new Buckeye property.
- MLB Preview Issue
- MLB To Launch New Ad Campaign
- Fourteen Of MLB's 30 Teams Cut Payroll
- MLB Roundtable Part I: The Economy
- Logos On Comerica Park Fountain For Free
- Red Sox Face Economic Uncertainty
- San Jose Mayor Leading City's Push For A...
- Moorad Restructures Padres Front Office
- Blue Jays Could Face Tough Season
- MLBAM Develops New Blackberry App
- Writers Roundtable Part I: The Big Issue...
- Yankee Stadium, Citi Field Open For Busi...
- Citigroup Cutting Back On Citi Field Pre...
- Catching Up With David Samson
- AL Marketing Slogans