- AEG Entertaining China Clients In L.A.
- Millrose Games Enterting New Era
- Bradley Center Raising Ticket Fee
- NASCAR Moving Foundation To Daytona Beach
- Coors Light Presents Sportsnet Trade Cover ...
- NBA, ESPN Team Up For "The Announcement"
- MLS Dynamo Stadium Almost Complete
- Packers To Raise Ticket Prices Next Season
- NHL To Keep Labor Talks Private
- Sports Magazine Ad Revenue For '11
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SBD/Issue 135/Sponsorships, Advertising & Marketing
Marketplace Roundup
Published April 1, 2009
Ralph Lauren is planning to announce a multi-year extension of its endorsement deal with LPGAer Morgan Pressel, who will continue to wear the company’s apparel and branding in competition. Pressel, repped by IMG, has been with Ralph Lauren since '06 and has deals with Callaway and Busch Entertainment, Audemars Piguet, Kapalua Resort and Gemesis diamonds (Jon Show, SportsBusiness Journal)....BRAND REPUBLIC's Kate Nettleton reports Sky has aired a "Simpsons"-themed viral ad that mimics a recent adidas ad that features MLS Galaxy MF David Beckham and hip-hop artist Missy Elliott. The "Simpsons" ad has "gained significant online following," and adidas is partnering with Sky in "requesting that it run the spoof on TV alongside its original 'house party' spot" (BRANDREPUBLIC.com, 4/1)....enlyten, which offers four nutraceutical strip products, has signed Suns C Shaquille O'Neal as an company official spokesperson (enlyten).







