Cubs, Under Armour To Continue Wrigley Field Advertising Deal

The Cubs and Under Armour "will continue their marketing partnership after the baseball franchise dropped its lawsuit involving a multimillion-dollar sponsorship agreement," according to Hanah Cho of the Baltimore SUN. The Cubs in January "accused Under Armour of reneging on a promised $10.8[M], five-year sponsorship agreement after its profits declined." UA would not say "whether their renewed partnership involves the contract terms cited in the lawsuit." UA yesterday said that it "will remain the only advertiser on the Wrigley Field outfield wall," and that the agreement also "gives it the rights to advertise behind home plate" (Baltimore SUN, 4/1).