SBJ In-Depth: Target Marketing in Sports

The demands are higher than ever for brands to make the most of their sponsorship dollars. One way to achieve that goal is through target marketing in sports to reach specific demographics that matter most. In this report we will focus on the Latino/Hispanic market. We will look at the criteria sponsors use to find the best fit with properties, and the data those properties provide to show their ability to reach this increasingly important targeted market. Publishing Date: April 27 Close: April 13 Materials Close: April 15.

For information on advertising contact National Ad Director, Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.