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SBD/Issue 133/Sponsorships, Advertising & Marketing
Ohio State Inks Marketing, Media Rights Deal With IMG College
Published March 30, 2009
|Ohio State Inks 10-Year, $110M
Media Rights Deal With IMG College
EXTRA SPENDING MONEY: Smith said that OSU's athletic department "has been making about $6.3[M] a year through its in-house marketing efforts." In a front page piece, the COLUMBUS DISPTACH's Rita Price notes the athletic department "will save about $18[M] over the next decade in costs" as a result of the new deal. Smith "expects to use the extra money to pay down debt on facilities, create a reserve fund for maintenance and restore much of the $1.2[M] in budget cuts to sports programs this year." But Smith said that fans "won't notice much difference, save for a LED ribbon board, an electronic messaging device for advertisers, likely to be installed in Ohio Stadium" (COLUMBUS DISPATCH, 3/30).