Comcast To Provide Ethernet At Tracks Blatter Apologetic On FIFA Scandal Panel: Ads Evolve With Technology Roc Nation Sports Hires Thousand Bulls Fire Coach Tom Thibodeau St. John's To Part Ways With AD Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans
Upcoming Conferences and Events
SBD/Issue 133/Sponsorships, Advertising & Marketing
Ohio State Inks Marketing, Media Rights Deal With IMG College
Published March 30, 2009
|Ohio State Inks 10-Year, $110M
Media Rights Deal With IMG College
EXTRA SPENDING MONEY: Smith said that OSU's athletic department "has been making about $6.3[M] a year through its in-house marketing efforts." In a front page piece, the COLUMBUS DISPTACH's Rita Price notes the athletic department "will save about $18[M] over the next decade in costs" as a result of the new deal. Smith "expects to use the extra money to pay down debt on facilities, create a reserve fund for maintenance and restore much of the $1.2[M] in budget cuts to sports programs this year." But Smith said that fans "won't notice much difference, save for a LED ribbon board, an electronic messaging device for advertisers, likely to be installed in Ohio Stadium" (COLUMBUS DISPATCH, 3/30).