Coca-Cola Launches "Live Positively" Olympic Campaign In Canada

By Tripp Mickle, Staff Writer, SportsBusiness Journal

Coca-Cola announced last week the creation of its "Live Positively" Olympic activation program, which will reward Canadians who reduce their carbon footprint by providing them with the chance to carry the Olympic torch. Canadians who increase their recycling, conserve energy or water or take other actions designed to improve environmental sustainability can nominate themselves for carrying the torch at www.icoke.ca. In its Olympic activation in Vancouver, Coca-Cola will highlight its best global environmental practices to demonstrate how it is reducing its environmental impact.