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SBD/Issue 132/Sports Media
NBA Players Using Twitter Just Keeping Up With Current Fads
Published March 27, 2009
|Shaq Among Many Star NBA Athletes
Who Use Twitter
ALL THE WORLD'S A TWEET: In N.Y., Noam Cohen reports in a front-page piece Twitter has become an "important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online." In many cases, celebrities who tweet have "turned to outside writers -- ghost Twitterers, if you will -- who keep fans updated on the latest twists and turns, often in the star's own voice." But O'Neal said, "If I am going to speak, it will come from me. It's 140 characters. It's so few characters. If you need a ghostwriter for that, I feel sorry for you." O'Neal added that the technology "allows him to bypass the media to speak directly to the fans" (N.Y. TIMES, 3/27).
COMPUTER CLASS: VENTUREBEAT.com's Eric Eldon reported AT&T, Twitter and ad network Federated Media have teamed to launch MarchTweetness, a site that allows viewers of the NCAA men's basketball tournament to "exchange tweets with other people watching the same tournament game." Once on the Twitter site, a user can click on an ongoing game and "see a running stream of tweets from other users about each team" (VENTUREBEAT.com, 3/26).