Facebook Enlists Soccer Stars To Help Streaming Craig Sager Will Miss Rio Games For Treatment UFC Gets Strong Audience On Fox Media Notes NBC's Request To Alter Parade Order Denied NASCAR Pushes Back '17 Cup Start Times MWC Eyes Change To TV Revenue Distribution Twitter Hoping Sports Help Future Financials NBCSN Sets Record With Brickyard 400 BTN Show To Follow Michigan State Football
SBD/Issue 132/Sports Media
NBA Players Using Twitter Just Keeping Up With Current Fads
Published March 27, 2009
|Shaq Among Many Star NBA Athletes
Who Use Twitter
ALL THE WORLD'S A TWEET: In N.Y., Noam Cohen reports in a front-page piece Twitter has become an "important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online." In many cases, celebrities who tweet have "turned to outside writers -- ghost Twitterers, if you will -- who keep fans updated on the latest twists and turns, often in the star's own voice." But O'Neal said, "If I am going to speak, it will come from me. It's 140 characters. It's so few characters. If you need a ghostwriter for that, I feel sorry for you." O'Neal added that the technology "allows him to bypass the media to speak directly to the fans" (N.Y. TIMES, 3/27).
COMPUTER CLASS: VENTUREBEAT.com's Eric Eldon reported AT&T, Twitter and ad network Federated Media have teamed to launch MarchTweetness, a site that allows viewers of the NCAA men's basketball tournament to "exchange tweets with other people watching the same tournament game." Once on the Twitter site, a user can click on an ongoing game and "see a running stream of tweets from other users about each team" (VENTUREBEAT.com, 3/26).