SBD/Issue 132/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT/SHR
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
12:15-
2:37pm
2.8/10
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
2:37-
5:16pm
3.4/10
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
7:00-
9:56pm
5.7/10
NCAA Basketball Tournament: First Round: (regional)
3/19
CBS
9:56pm-
12:16am
5.0/9
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
12:10-
2:45pm
3.0/10
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
2:45-
5:30pm
3.5/10
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
7:00-
9:35pm
4.5/9
NCAA Basketball Tournament: First Round: (regional)
3/20
CBS
9:35pm-
12:25am
5.6/11
"NASCAR Countdown"
3/21
ABC
2:00-
2:30pm
0.8/-
NASCAR Nationwide Series: Scotts Turf Builder 300
3/21
ABC
2:30-
5:00pm
1.7/4
NCAA Basketball Tournament: Second Round: UCLA-Villanova
3/21
CBS
1:00-
3:23pm
3.9/11
NCAA Basketball Tournament: Second Round: (regional)
3/21
CBS
3:23-
5:39pm
5.0/13
NCAA Basketball Tournament: Second Round: (regional)
3/21
CBS
5:39-
8:10pm
6.7/15
NCAA Basketball Tournament: Second Round: (regional)
3/21
CBS
8:10-
10:38pm
6.5/12
U.S. Snowboard Grand Prix (taped)
3/21
NBC
2:00-
3:00pm
0.4/1
PGA Tour: Transitions Championship: Third Round
3/21
NBC
3:00-
6:00pm
1.2/3
"NBA Countdown"
3/22
ABC
12:30-
12:56pm
0.8/1
NBA: Heat-Pistons
3/22
ABC
12:56-
3:50pm
1.2/3
NCAA Basketball Tournament: Second Round: Arizona State-Syracuse
3/22
CBS
12:00-
2:18pm
3.8/10
NCAA Basketball Tournament: Second Round: (regional)
3/22
CBS
2:18-
5:02pm
5.8/14
NCAA Basketball Tournament: Second Round: (regional)
3/22
CBS
5:02-
7:52pm
7.3.15
NASCAR Sprint Cup: Food City 500
3/22
Fox
2:16-
5:15pm
4.5/10
NHL: Flyers-Penguins
3/22
NBC
12:30-
3:03pm
0.8/2
PGA Tour: Transitions Championship: Final Round
3/22
NBC
3:03-
6:14pm
1.7/4
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
DUR
World Baseball Classic: Second Round: Venezuela-Puerto Rico
3/16
ESPN
8:00-11:33pm
1.0
1.2
1,424
213
NCAA Basketball Tournament: Opening Round: Morehead St.-Alabama St.
3/17
ESPN
7:30-
9:43pm
0.8
0.9
1,174
133
NCAA Basketball: NIT: First Round: Kentucky-UNLV
3/17
ESPN
9:43-11:37pm
1.0
1.2
1,466
114
NBA: Heat-Celtics
3/18
ESPN
7:00-10:00pm
1.0
1.2
1,532
180
NBA: Pistons-Rockets
3/18
ESPN
10:00pm-12:41am
1.1
1.3
1,654
161
NCAA Basketball: NIT: First Round: Baylor-Georgetown
3/18
ESPN2
9:04-11:04pm
0.8
0.9
1,165
120
NBA: Trail Blazers-Cavaliers
3/19
TNT
8:16-11:11pm
1.1
1.3
1,570
175
NBA: Warriors-Lakers
3/19
TNT
11:11pm-1:24am
1.0
1.2
1,388
133
World Baseball Classic: Semifinals: Japan-U.S.
3/22
ESPN
8:00-11:26pm
1.9
2.2
2,784
206
NCAA Women's Basketball Tournament: First Round: (regional)
3/22 ESPN2 9:21-11:49pm 0.8 0.9 1,163 148

WORLDWIDE LEADER: ESPN2 averaged a 0.5 cable rating for its 13 telecasts of the World Baseball Classic (WBC), down 37.5% from a 0.8 for the '06 WBC. ESPN2 this year "had fewer games with the U.S. team and more games airing between midnight and dawn in the U.S." (USA TODAY, 3/27)....ESPN through Tuesday was averaging a 1.0 cable rating for five telecasts of the men's NIT, up 11.1% over a 0.9 through six games in '08. ESPN2 through Tuesday was averaging a 0.6 cable rating for seven NIT telecasts, up 50% from a 0.4 through seven games last year (ESPN).

NORTHERN LIGHTS: In Toronto, Chris Zelkovich reported viewership for the CBC's "HNIC" this season is "actually up ... despite the dismal [Maple] Leafs being the featured attraction every Saturday night." The CBC is averaging 1.176 million viewers for the early-window "HNIC" game, which "involves the Leafs in most markets," up 6% from last season. The late-window "HNIC" game is averaging 702,000 viewers, up 4% from last year's pace. Meanwhile, TSN drew 103,000 for last Friday's Bobcats-Raptors game, and The Score earned 97,000 viewers for last Sunday's Louisville-Siena NCAA men's basketball tournament game (THESTAR.com, 3/24).

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