McKay Reinstated To NFL Committee Voya Ties Video Series To U.S. Open Red Bulls Partner With Experience Players' Tribune Launching Digital Series ESPN Names Anderson National NFL Insider Delta Announces College Partnerships Dalian Wanda Buys Ironman For $650M Yankees GM Cashman Profiled As Underestimated Virginia Tech Not Fining Football Players Lexus Gets Dallas Arena's Platinum Level Name
SBD/Issue 132/Sponsorships, Advertising & Marketing
Virgin Media Joins F1, Signs Sponsorship Deal With Brawn GP
Published March 27, 2009
|Branson And Virgin Group Reach Multi-Million
Dollar Deal To Sponsor F1 Team Brawn GP
START YOUR ENGINES: In London, Russell Hotten writes the Virgin-Brawn deal "shows that other sponsors are willing to step in, but the prices being paid for sponsorship are thought to be" down as much as 60% from last season. Meanwhile, the F1 season kicks off Sunday in "typically supercharged fashion, but even this pinnacle of motor racing ... faces a financial crisis." There will be "less glitz and glamour this season," and for the "first time in years, the talk is of contraction, not expansion" (LONDON TIMES, 3/27).