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SBD/Issue 132/Sponsorships, Advertising & Marketing
Virgin Media Joins F1, Signs Sponsorship Deal With Brawn GP
Published March 27, 2009
|Branson And Virgin Group Reach Multi-Million
Dollar Deal To Sponsor F1 Team Brawn GP
START YOUR ENGINES: In London, Russell Hotten writes the Virgin-Brawn deal "shows that other sponsors are willing to step in, but the prices being paid for sponsorship are thought to be" down as much as 60% from last season. Meanwhile, the F1 season kicks off Sunday in "typically supercharged fashion, but even this pinnacle of motor racing ... faces a financial crisis." There will be "less glitz and glamour this season," and for the "first time in years, the talk is of contraction, not expansion" (LONDON TIMES, 3/27).