Universal Sports Creates Boston Marathon Videos Daktronics Building EverBank Field Displays Paul Simon On Joe DiMaggio Encounter Knicks To Own/Operate D-League Team Bud Light Hotel Headed To Final Four Overnight Ratings Lions Owner William Clay Ford Dies At 88 Oakland Teams Still Searching For New Venues U.S. Likely To Set World Cup Attendance Record Lions Ownership Staying In Ford Family
Upcoming Conferences and Events
SBD/Issue 132/Sponsorships, Advertising & Marketing
Virgin Media Joins F1, Signs Sponsorship Deal With Brawn GP
Published March 27, 2009
|Branson And Virgin Group Reach Multi-Million
Dollar Deal To Sponsor F1 Team Brawn GP
START YOUR ENGINES: In London, Russell Hotten writes the Virgin-Brawn deal "shows that other sponsors are willing to step in, but the prices being paid for sponsorship are thought to be" down as much as 60% from last season. Meanwhile, the F1 season kicks off Sunday in "typically supercharged fashion, but even this pinnacle of motor racing ... faces a financial crisis." There will be "less glitz and glamour this season," and for the "first time in years, the talk is of contraction, not expansion" (LONDON TIMES, 3/27).