Boston PGA Tour Event Undergoes Name Change Sellout Expected For Manchester Derby USFL Nearing Goal Of $5M In Capital Rain Could Still Affect World Series Southwest Airlines Sponsors Pacers TNT Has Strong Opening Night Ratings Winnipeg, Saskatoon Seeking To Host '19 World Juniors Fanatics To Get Rights To NHL Playoff Apparel Fox Has Best World Series Opener Since '09 Hansen Group Offers To Fund Seattle Arena Privately
SBD/Issue 132/Sponsorships, Advertising & Marketing
Golfsmith Refunding Cost Of Drivers If Garcia Wins The Masters
Published March 27, 2009
|Golfsmith's Refund Promotion Aims
To Boost Golf-Equipment Sales
WIN-WIN SITUATION: FANHOUSE.com's Shane Bacon wrote the promo "really is a brilliant scheme in my opinion, because it's a win-win scenario." If Garcia does not win The Masters, the companies "probably convinced people in need of a new driver to go with TaylorMade." And if Garcia does win, TaylorMade "gets to boast how their marquee tour player just took down The Masters with all TaylorMade equipment" (FANHOUSE.com, 3/23).