MLB Plans ALS Ice Bucket Challenge Effort Relativity Media Files For Chapter 11 IOC's Bach Talks Ethics In Keynote IOC Set To Vote On '22 Games Host Edelman, UEG Shuffle Global Sports Unit Pegula Discusses Bills Stadium Classified Advertisements MLB Cardinals, FS Midwest Reach New Deal Boston Mayor Calls Out Thomas Bach Callaway Golf Reports Mixed Q2 Results
SBD/Issue 132/Sponsorships, Advertising & Marketing
Golfsmith Refunding Cost Of Drivers If Garcia Wins The Masters
Published March 27, 2009
|Golfsmith's Refund Promotion Aims
To Boost Golf-Equipment Sales
WIN-WIN SITUATION: FANHOUSE.com's Shane Bacon wrote the promo "really is a brilliant scheme in my opinion, because it's a win-win scenario." If Garcia does not win The Masters, the companies "probably convinced people in need of a new driver to go with TaylorMade." And if Garcia does win, TaylorMade "gets to boast how their marquee tour player just took down The Masters with all TaylorMade equipment" (FANHOUSE.com, 3/23).