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SBD/Issue 132/Sponsorships, Advertising & Marketing
Golfsmith Refunding Cost Of Drivers If Garcia Wins The Masters
Published March 27, 2009
|Golfsmith's Refund Promotion Aims
To Boost Golf-Equipment Sales
WIN-WIN SITUATION: FANHOUSE.com's Shane Bacon wrote the promo "really is a brilliant scheme in my opinion, because it's a win-win scenario." If Garcia does not win The Masters, the companies "probably convinced people in need of a new driver to go with TaylorMade." And if Garcia does win, TaylorMade "gets to boast how their marquee tour player just took down The Masters with all TaylorMade equipment" (FANHOUSE.com, 3/23).