SBD/Issue 132/Sponsorships, Advertising & Marketing

AirTran Increases Activation In Milwaukee By Signing Ryan Braun

AirTran Airways has signed Brewers LF Ryan Braun as its "pitchman in Milwaukee," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Braun will appear in AirTran ads and "make personal appearances on behalf of the airline." He also "will begin appearing on several billboards in the Milwaukee area." While Midwest Airlines remains the team's official airline, AirTran "has become increasingly involved with the Brewers." When Mercedes-Benz pulled out of its naming rights deal for Miller Park's right-field picnic area, AirTran "stepped in and purchased the naming rights." AirTran also has deals with Packers WR Donald Driver, IRL driver Danica Patrick and Falcons QB Matt Ryan, as well as several other athletes (MILWAUKEE JOURNAL SENTINEL, 3/27).

Braun Will Appear In AirTran Ads, Make Appearances On Behalf Of Airline

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