Wasserman L.A. Committee OKs Mayor Signing Bid Contract Danica Patrick Renews Healthcare Partnership DraftKings Breaking Ad Campaign ESPN Adding New College Sports Service Mariners Fire GM Jack Zduriencik 49ers Take Another Image Hit With Brooks Charge Yahoo's Forde Balances CFB, Daughter's Swim Meet Russell Wilson Clarifies Water Comments Dolphins Unveil Sun Life Stadium Renovations
SBD/Issue 132/Sponsorships, Advertising & Marketing
AirTran Increases Activation In Milwaukee By Signing Ryan Braun
Published March 27, 2009
AirTran Airways has signed Brewers LF Ryan Braun as its "pitchman in Milwaukee," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Braun will appear in AirTran ads and "make personal appearances on behalf of the airline." He also "will begin appearing on several billboards in the Milwaukee area." While Midwest Airlines remains the team's official airline, AirTran "has become increasingly involved with the Brewers." When Mercedes-Benz pulled out of its naming rights deal for Miller Park's right-field picnic area, AirTran "stepped in and purchased the naming rights." AirTran also has deals with Packers WR Donald Driver, IRL driver Danica Patrick and Falcons QB Matt Ryan, as well as several other athletes (MILWAUKEE JOURNAL SENTINEL, 3/27).
|Braun Will Appear In AirTran Ads, Make Appearances On Behalf Of Airline|