Bowlsby: CFP Has Room For Improvement Taking Entries For '17 Sports Business Awards Bucks' Edens Buying Into E-Sports IOC Selecting '24, '28 Games Hosts Next Year? Authority Member Blasts Penguins Civic Arena Efforts Ten Cities Bidding To Host Future Army-Navy Games Browns Planning Training Camp Facility In Columbus NHL's Oly Participation, CBA Still Linked? NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space
SBD/Issue 132/Sponsorships, Advertising & Marketing
AirTran Increases Activation In Milwaukee By Signing Ryan Braun
Published March 27, 2009
AirTran Airways has signed Brewers LF Ryan Braun as its "pitchman in Milwaukee," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Braun will appear in AirTran ads and "make personal appearances on behalf of the airline." He also "will begin appearing on several billboards in the Milwaukee area." While Midwest Airlines remains the team's official airline, AirTran "has become increasingly involved with the Brewers." When Mercedes-Benz pulled out of its naming rights deal for Miller Park's right-field picnic area, AirTran "stepped in and purchased the naming rights." AirTran also has deals with Packers WR Donald Driver, IRL driver Danica Patrick and Falcons QB Matt Ryan, as well as several other athletes (MILWAUKEE JOURNAL SENTINEL, 3/27).
|Braun Will Appear In AirTran Ads, Make Appearances On Behalf Of Airline|