SBD/Issue 132/Facilities & Venues

NFL Giants Sold Out Of All Non-Club PSLs At New Stadium

Over 70,000 PSLs Have Been Sold For New
Giants Stadium, Slated To Open In '10
Giants Stadium LLC has sold all PSLs for non-club seats at the NFL team's new stadium, which is slated to open in '10. The only PSLs now remaining for purchase are in the Coach's Club, Mezzanine Club A and Mezzanine Club B. In all, over 70,000 PSLs have been sold. The remaining seats will be made available to the roughly 93,000 fans on the team's season-ticket waiting list, who will be contacted in groups of 10,000 until all PSLs are sold (Giants). On Long Island, Neil Best notes the team has gone through about 40,000 fans on its season-ticket waiting list, but information for "many of the first 40,000 was out of date, so the team actually has contacted significantly fewer people than that." Many fans on the waiting list who have been contacted by the team "opted for non-club seats with $5,000 PSLs and $120 tickets, leaving the priciest real estate available" (NEWSDAY, 3/27).

TIME ON THEIR SIDE: Giants President & CEO John Mara said there is "no question the economy has had an effect" on PSL sales. Mara: "But I'm confident we'll be sold out long before we've opened up. We have a year and a half to go." Mara added that "about 90[%] of the season-ticket holders from Giants Stadium have committed to the licenses -- by paying a 20[%] down payment -- with some agreeing to buy fewer seats than they now have but some agreeing to buy more." Mara also said some seating zones "have been oversold and we'll have to move some people to their second choice." In N.Y., Richard Sandomir notes the Giants "hope the licenses will generate after-tax revenue of $185[M], which will be dedicated to paying off the bonds" on the $1.6B stadium (N.Y. TIMES, 3/27).

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