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SBD/Issue 130/Sports Media
PGA Tour, NBC Teaming For Trial Run Of Microphones On Caddies
Published March 25, 2009
|PGA Tour, NBC Will Use Next Week's Shell
Houston Open As Trial Run
COUNTING UP STROKES: GOLFWEEK's Bradley Klein watched NBC's coverage of last weekend's PGA Tour Transitions Championship, and noted he "came away thinking that while I had just watched a pretty exciting tournament unfold, an awful lot of time was spent breaking away to do ads and promotional announcements, disrupting the flow of the golf." During a 3 hour, 12 minute stretch of coverage, NBC showed 210 golf shots and 88 commercials, the "vast majority in the 30-second range." Klein noted for "all the coverage on the leaders, surely NBC could have done better than wait 2 hours and 7 minutes into the telecast to present the final crawl display of the field" (GOLFWEEK.com, 3/22).