Drink It Up: S.F.-Based Hint Water Becomes Second Partner Of WPS

By Tripp Mickle, Staff Writer, SportsBusiness Journal

Women's Professional Soccer signed its second partner, completing a deal with Hint Water, a flavored water company based in S.F. The company will become the official water and flavored water of WPS and will receive signage on fieldboards, entitlement at year-end awards and on-site activation rights. The deal, which is primarily a value-in-kind agreement, is valued in the low- to mid-six figures. Hint Water joins Puma as WPS' only partners at the start of its season. The company previously has sponsored equestrian events.