Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton NFL Divisional Overnights Down 3% Golden Knights Working On TV, Radio Deals NFL Considering Future Sunday Night Playoffs?
SBD/Issue 129/Sports Media
Published March 24, 2009
GAMETIME ANYTIME: Comcast SportsNet (CSN) Senior VP/News Operations Princell Hair said that CSN Chicago and CSN Bay Area will offer Cubs and White Sox, and Giants and A's games, respectively, "on an on-demand basis this season, in a effort to better serve its fans." MULTICHANNEL NEWS' R. Thomas Umstead notes several CSN channels "began experimenting with on-demand content last season, although Hair would not reveal specific VOD performance numbers." Hair said VOD "is not a game changer for us -- it's really an incremental revenue source for us." Hair: "It's a matter of wanting to offer our programming on as many platforms as we can and we do that as a service to our audience" (MULTICHANNEL NEWS, 3/23 issue).
NOT A BAD DEBUT: In Toronto, Gareth Wheeler wrote GolTV Canada's game-day production "has a lot of potential." Though there were "a lot of technical issues" during the net's broadcast of the MLS Toronto FC-Wizards match Saturday, that "happens in live production, especially on a first broadcast." But there are "many issues that need to be dealt with from a creative approach to maintaining the integrity of the game from a soccer perspective," and the "most important thing that has to be dropped are the tacky, full-frame player profile boards that were thrown up during live game-action." Wheeler wrote soccer is "constant and isn't conducive to filling space with unnecessary visuals" (TORONTO SUN, 3/23). Meanwhile, in N.Y., Jack Bell notes GolTV has "extended its deal to carry games from" Spain's La Liga through '12 (N.Y. TIMES, 3/24).
NETWORK WARS: In Orlando, Matt Humphrey noted Fox execs nixed Darrell Waltrip's participation in Saturday's legends charity race at Bristol Motor Speedway. Waltrip, who serves as an analyst on Fox’ NASCAR coverage, was "scheduled to be the in-race reporter" for ESPN2's coverage of the event, which "apparently made [Fox] more than a wee bit miffed." Waltrip: "We had a plan. But we have a man who is bigger than the plan." Humphrey wrote Fox "needs to cut [Waltrip] some slack" (ORLANDOSENTINEL.com, 3/21).