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SBD/Issue 129/Sports Media
MSG Obtains Rights To "The Bronx Is Burning" Miniseries
Published March 24, 2009
|MSG Plans To Run "The Bronx Is Burning"
Miniseries In Conjunction With Opening Day
PART OF A LARGER PACKAGE: The network acquired the miniseries' rights as part of a larger syndication package it picked up from ESPN, which included college basketball telecasts, sources said. MSG was eager to pick up the rights even though it has no live MLB programming on its schedule. The planned episodes on April 26 will run opposite a Yankees game against Boston on ESPN. The Mets do not have any Sunday night games scheduled for the first half of the season. Produced by ESPN Original Entertainment, ESPN ran the miniseries in the summer of '07. Its debut, which followed MLB's "Home Run Derby," pulled a 1.9 cable rating. The following week, it dropped to a 0.7 cable rating, which is how most of the remaining series rated.