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SBD/Issue 129/Sports Media
CBS' MMOD Setting More Records; Net Explains Louisville Gaffe
Published March 24, 2009
CBS Sports' March Madness On Demand (MMOD) through the opening weekend of the NCAA men's basketball tournament drew 5.6 million unique users, up 60% over the same period last year, and there have been 6.5 million total hours of video and audio consumed thus far, a 71% increase over last year. MMOD users clicked the "Boss Button" 2.5 million times through the opening weekend (THE DAILY). CBS Sports Sunday added another 900,000 hours of consumed audio and video for MMOD (Eric Fisher, SportsBusiness Journal). The HOLLYWOOD REPORTER's Steven Zeitchik notes CBS has "made a number of tweaks" to its MMOD during its four years of existence, "increasing the number of users who can access it, removing blackouts of locally televised games and adding new platforms like the iPhone." CBSSports.com Senior VP & GM Jason Kint: "The game-changer this year was CBS Interactive marketing it in a way they never have before." Kint said that CBS "will hit its pre-tournament projection of $30[M] in dedicated online revenue" for the tournament (HOLLYWOOD REPORTER, 3/24).
|Close Finish In Michigan State-USC Game
Helps CBS Win Ratings Battle Sunday
BAIT & SWITCH: CBS Sports Exec VP/Programming Mike Aresco yesterday explained the decision to cut away from the end of Sunday night's Louisville-Siena game in the Louisville and Albany markets in favor of the Missouri-Marquette game. Aresco: "We always plan on staying with a constant. In some situations, and we've done it over the years, we'll try to get to just a buzzer-beater and get right back to the constant. In this particular case we had an unusual situation that developed. You had two exciting potential buzzer-beaters at the same time. We're trying to what we call ping-pong back and forth and then there were some bizarre circumstances in those games and we did use commercials as best we could. When games were stopped we would go back but in this particular case, yeah, we didn't get back fast enough and things were happening quickly and it happens." Aresco said CBS "in this particular case" made a mistake. Aresco: "I think in this particular case we probably needed to get back a little quicker." Meanwhile, Aresco described the network cutting away from Friday night's Wisconsin-Florida State game while the final shot was in mid-air as a "control room error" ("Mad Dog Unleashed," Sirius XM Radio, 3/23).
|CBS Admits Mistake In Cutting Away From
Louisville-Siena Game In Home Markets
OPENING WEEKEND GRADES: AWFUL ANNOUNCING's Brian Powell listed his winners and losers among CBS' announcers for the opening weekend. Analysts Bill Raftery and Jay Bilas are listed among the winners, and Powell wrote of Raftery, "He always has fun and anytime he brings his 'lingerie' reference into a game, I just crack up. Some might find him annoying, but I've always loved his passion, and he should be on the first team with [Jim] Nantz." Powell wrote there "isn't a better live game analyst in the game at the moment" than Bilas. Meanwhile, announcer Tim Brando and analyst Clark Kellogg are ranked among the losers. Powell: "I thought Brando had a much better showing this go around, but he still tries to force things." And Kellogg "just isn't ready for the big time yet." He is "another guy who tries to force everything and make the routine exciting" (AWFULANNOUNCING.com, 3/23).
Kellogg Not Making
People Forget Packer
TAKE A BREATH: In N.Y., Bob Raissman writes of the CBS analysts, "These guys won't shut up. They won't allow the game to breathe. They begin non-stop analysis from the opening tip. Why even bother having play-by-play men? The producers are letting these analysts (mouths) run wild. Perhaps they are not familiar with the following phrase: A moment of silence, please" (N.Y. DAILY NEWS, 3/24).