SBD/Issue 129/Sponsorships, Advertising & Marketing

Univ. Of Missouri Says High School Logo Similar To Its Tiger Logo

UM Feels High School Logo
Too Similar To Its Tiger
After only one year with its new logo, the Harrisburg (SD) School District is "faced with finding a new tiger mascot to display on its jerseys and school walls," as the Univ. of Missouri (UM) "contacted the district recently with concerns that the Harrisburg tiger logo was 'confusingly similar' to its own tiger," according to Clinton Larson of the Sioux Falls ARGUS LEADER. Harrisburg Superintendent Jim Holbeck said that the district has "stopped using the logo on its Web site and stationery and will phase it out gradually on athletic jerseys." Holbeck said that Collegiate Licensing Co. (CLC), the licensing agent for UM, "contacted the school a couple of months ago about the logo and has been working with the district since to address the issue." Holbeck added that CLC has been "very cooperative in working with the district to make sure eliminating the logo is not a financial burden." Larson noted jerseys with the logo "will be able to go through the normal cycle of replacement -- about four years -- and the largest tiger, which appears in the center of the district's new football field, will be allowed to live out its 20-year lifespan." South Dakota High School Activities Association Exec Dir Wayne Carney said that he "doesn't remember any other school in the state having to change its logo in this type of situation." Holbeck said that Harrisburg "discussed several options including making slight changes to the tiger before deciding to create a new logo" (Sioux Falls ARGUS LEADER, 3/21).

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