Just For Men Rolling Out Spots Chevron Launches "Game Day Chef Challenge" Judge Rules On St. Louis Stadium Paramount Secures Rousey Rights ESPN Retains Jeremy Schaap Fanatics Hires Mike Carlton PGA Tour Overnights Up On CBS John Mara Weighs In On L.A. Teams City Of Oakland Faces Tough Raiders Decision Brady, Goodell Ordered To Appear In Court
SBD/Issue 129/Sponsorships, Advertising & Marketing
Joe Gibbs Racing Finalizing Broad-Based Partnership With IMG
Published March 24, 2009
|J.D. Gibbs Says Deal Will Not Preclude Race
Team From Working With Other Agencies
NASCAR NOT TURNING A BLIND EYE: JGR Owner Joe Gibbs said NASCAR “has their ear to the ground” in regards to the economic impact on the sport. Gibbs: “They’re talking to the teams. ... Of course, everybody’s No. 1 thought is how can we do this for less? You don’t want to put a burden on sponsors, and certainly in this kind of a business climate, it’s extremely tough.” Gibbs added, “NASCAR works. NASCAR is a great marketing tool. It’s only going to get better. But at the same time, it makes it tough for anybody dealing with corporations … right now.” He noted NASCAR “is focused on how do we save money, how do we make this sport as competitive as we can make it?” (“NASCAR Now,” ESPN2, 3/23).