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SBD/Issue 127/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published March 20, 2009
The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT/
SHR |
|---|---|---|---|---|
|
"Race to March Madness"
|
3/14
|
ABC
|
5:00-6:00pm
|
0.4/-
|
|
NCAA Basketball: Conference USA Championship: Memphis-Tulsa
|
3/14
|
CBS
|
11:30am-1:35pm
|
0.9/3
|
| NCAA Basketball: Big Ten Semifinal: Ohio State-Michigan State |
3/14
|
CBS
|
1:35-3:53pm
|
1.5/4
|
| NCAA Basketball: Big Ten Semifinal: Purdue-Illinois |
3/14
|
CBS
|
4:11-6:14pm
|
1.2/3
|
| NCAA Basketball: Pac-10 Championship: USC-Arizona State |
3/14
|
CBS
|
6:14-8:17pm
|
1.5/3
|
| Golf: WGC-CA Championship: Third Round |
3/14
|
NBC
|
2:00-6:00pm
|
1.9/5
|
| "NBA Countdown" |
3/15
|
ABC
|
3:00-3:30pm
|
0.7/-
|
| NBA: Mavericks-Lakers |
3/15
|
ABC
|
3:26-6:03pm
|
2.0/5
|
| NCAA Basketball: SEC Championship: Mississippi State-Tennessee |
3/15
|
CBS
|
1:00-3:25pm
|
1.9/5
|
| NCAA Basketball: Big Ten Championship: Purdue-Ohio State |
3/15
|
CBS
|
3:25-5:31pm
|
2.5/6
|
| NCAA Men's Basketball Tournament Selection Show |
3/15
|
CBS
|
6:00-7:00pm
|
4.3/9
|
| NHL: Flyers-Rangers |
3/15
|
NBC
|
12:30-3:02pm
|
0.8/2
|
| Golf: WGC-CA Championship: Final Round |
3/15
|
NBC
|
3:02-7:00pm
|
3.4/8
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NCAA Basketball: Big East Quarterfinals: WVU-Pittsburgh
|
3/12
|
ESPN
|
7:00-9:12pm
|
1.3
|
1.5
|
1,907
|
|
NCAA Basketball: Big East Quarterfinals: Syracuse-UConn
|
3/12
|
ESPN
|
9:32pm-1:26am
|
1.8
|
2.1
|
2,598
|
| NBA: Lakers-Spurs |
3/12
|
TNT
|
8:15-10:50pm
|
1.5
|
1.7
|
2,148
|
| NBA: Cavaliers-Suns |
3/12
|
TNT
|
10:50pm-1:33am
|
1.2
|
1.4
|
1,788
|
| NCAA Basketball: Big East Semifinals: Syracuse-WVU |
3/13
|
ESPN
|
9:30-11:57pm
|
1.8
|
2.1
|
2,833
|
| NCAA Basketball: ACC Semifinals: Duke-Maryland |
3/14
|
ESPN
|
4:08-6:12pm
|
1.3
|
1.5
|
1,910
|
| NCAA Basketball: Big 12 Championship: Missouri-Baylor |
3/14
|
ESPN
|
6:12-8:16pm
|
1.4
|
1.7
|
2,387
|
| NCAA Basketball: Big East Championship: Louisville-Syracuse |
3/14
|
ESPN
|
9:00-11:18pm
|
2.4
|
2.8
|
3,874
|
|
NCAA Basketball: ACC Championship: Duke-Boston College
|
3/15
|
ESPN
|
1:01-3:15pm
|
1.2
|
1.4
|
1,803
|
|
WBC: U.S.-Netherlands
|
3/15
|
ESPN2
|
7:45-10:54pm
|
1.1 |
1.3
|
1,744
|
MARCH MADNESS: ESPN last week averaged a 1.3 cable rating and 1,595,386 viewers for its coverage of Championship Week, marking the highest rating since a 1.3 in '98 and the highest viewership since '90. The telecasts also marked 30% and 31% increases, respectively, over a 1.0 cable rating and 1,215,371 viewers for the net's Championship Week coverage last year. ESPN2 averaged a 0.4 cable rating and 450,359 viewers for its telecasts, up 33% and 12% over a 0.3 and 400,702 last year (ESPN).
NOTES: FS Ohio earned a 12.0 local rating for last Sunday's Knicks-Cavaliers game, marking the net's all-time highest rating for a Cavaliers regular-season game (Cleveland PLAIN DEALER, 3/17)....Rogers Sportsnet Pacific through February 19 was averaging 307,000 viewers for Canucks broadcasts on the net this season, as well as 145,000 viewers in adults 25-54. The figures are up 32% and 40%, respectively, from previously released numbers, which were revised due to a significant measurement error (Rogers)....This past Sunday's final round of the WGC-CA Championship, which earned a 3.4 rating on NBC, was the highest-rated round of golf, excluding The Masters and U.S. Open, since NBC's 3.5 rating for the final round of the Arnold Palmer Invitational on March 16 last year (THE DAILY)....MSG Plus is averaging a 0.41 local rating for Devils games this season, up 21% from the year-ago period. The team was averaging a 0.63 rating for the month of March through March 16, up 62% from the season-to-date average (MSG)....Telemundo drew 2.1 million viewers for the March 11 Mexico-Bolivia soccer match (HISPANICMARKETWEEKLY.com, 3/18)....For the month of February, the average time spent per user on NBA.com was just over 20 minutes, up 83.9% from the same period last year (Turner).
CORRECTION: The March 13 issue of THE DAILY included incorrect ratings information picked up from the Milwaukee Journal Sentinel. The item should have stated the March 8 Indiana-Wisconsin men's basketball game on Big Ten Network earned a 2.98 cable rating with 26,979 HHs. THE DAILY regrets the error (THE DAILY).
