CBS Sold Out Of Ad Inventory Through First Weekend Of Tourney

By John Ourand, Staff Writer

CBS has sold out its ad inventory for this weekend's NCAA men's basketball tournament games, but still has scattered units left for the next two weekends, including a couple of units left in each Final Four game and the championship game. CBS says it is at more than 90% of its ad sales goal for the tournament, and it is trying to hold Final Four pricing at $1.3M per 30-second spot, a rate that essentially is flat with last year.