BMX Racer Robinson Seeking To Become Breakout Action Sport Star

Robinson Says Outside Sponsorships Largely Have Not Been Available

U.S. Bronze Medal-winning BMX racer Donny Robinson has the goal of being the "Shaun White or Tony Hawk of BMX, an up-and-comer in the genre of 'action sports,'" according to Kate Hairopoulos of the DALLAS MORNING NEWS. Robinson "understands that it's up to him to help BMX grow after its first appearance in the Olympics" last summer during the Beijing Games. Robinson: "You have to put in work to sell yourself. People aren't just going to come to you. ... I want to be the face that's constantly in the forefront and just to be successful in the sport that I love so much. It's up to us to be marketable." Robinson said that outside sponsorships "largely haven't been there ... possibly yet another symptom of the economic crisis." But Robinson's agent, Octagon’s Heather Novickis, said that BMX is "still primed to grow." Hairopoulos notes though Robinson had earned sponsorships "from the likes of Hershey's and McDonald's before Beijing, extending and expanding such relationships will be key" (DALLAS MORNING NEWS, 3/20).