Keep Your Eye On The Ball

CBS Draws Kudos For MMOD; Ratings Up

The country is once again being treated for its annual March Madness diagnosis, but it is doubtful CBS wants to see a cure anytime soon. The net is completely sold out of ad inventory for the first weekend of coverage of the NCAA Tournament, and it is seeing almost universal praise for the latest incarnation of March Madness On Demand. The easy-to-use technology draws rave reviews for its new High Quality player, with one writer noting MMOD is “like heaven.” While MMOD is poised to break all-time usage records, it clearly is not impacting TV viewer habits -- overnight ratings are up 9% from last year’s opening day despite Cinderella staying at home for the most part Thursday. Meanwhile, Clark Kellogg is drawing solid, if not spectacular, reviews for his work with Jim Nantz.

ReSounding Success
Sounders kick off inaugural season with "riotous" 3-0 win; Garber says league must be mindful of economy entering 14th season.

Hey Jude
Memphis PGA Tour stop renamed after sponsor Stanford Financial misses payment.

Later, Gator
RazorGator CEO Jeff Lapin reportedly leaves company after almost two years in role.

First Impressions 
NFLPA Exec Dir Smith not expected to talk about CBA in first meeting with Goodell.

The Meaning Of Sole  
Reebok consolidates global creative duties with Omnicom Group's DDB.

To Catch The Predators
Attorneys "messed up" seat tax in Predators' renegotiated Sommet Center lease.

Three Up, Three Down?
Marlins pass first hurdle to new ballpark as city commission votes in favor; county next.

Bird Call
Peter Angelos meets with Maryland officials about helping keep Preakness in state.