SBJ In-Depth: The Elites: Sports That Draw the Top Demographics, Part 1 of 2

Sports properties live and die by their ability to deliver key demographics to sponsors and advertisers. In the first of two planned issues this year focused on this topic, we will showcase the properties that sponsors turn to most often when trying to reach the high earners, or those fans with the most disposable incomes. In addition, we will review the financial entry points for brands that want to align with those properties. Extensive research will show how properties stack up among various demographics. Publishing Date: April 13 Close: March 30 Materials Close: April 1.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.