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SBD/Issue 124/The Back of the Book
Louisville, Memphis Top Markets For Men's Selection Show On CBS
Published March 17, 2009
Louisville earned a 21.4 local rating for CBS' telecast of the NCAA men's basketball tournament selection show from 6:00-7:00pm ET, leading all Nielsen metered markets for the second consecutive year. Memphis and Columbus (OH) rounded out the top three, while Greensboro/Winston-Salem and Dayton were tops among first and second round host sites. The chart below lists MM ratings for this past Sunday's men's NCAA basketball tournament selection show, with comparisons to last year's telecast (THE DAILY).
|
METERED-MARKET RATINGS FOR '09 NCAA MEN'S BASKETBALL TOURNAMENT SELECTION SHOW ON CBS
|
||||
|
Rank
|
Market (Size)
|
'09
|
'08
|
% +/-
|
|---|---|---|---|---|
|
1
|
Louisville (50)
|
21.4
|
18.1
|
18.2%
|
|
2
|
Memphis (48)
|
15.2
|
10.1
|
50.5%
|
|
3
|
Columbus (32)
|
14.0
|
10.2
|
37.3%
|
|
4
|
Greensboro/Winston-Salem (46)
|
13.3
|
9.4
|
41.5%
|
|
5
|
Dayton (64)
|
12.2
|
9.3
|
31.2%
|
|
6
|
Indianapolis (25)
|
11.9
|
13.8
|
-13.8%
|
|
7
|
Kansas City (31)
|
11.7
|
6.5
|
80.0%
|
|
8
|
Charlotte (24)
|
11.5
|
8.9
|
29.2%
|
|
9
|
Nashville (29)
|
9.3
|
9.3
|
0.0%
|
|
10
|
Raleigh-Durham (27)
|
9.1
|
9.7
|
-6.2%
|
|
11
|
Baltimore (26)
|
8.8
|
3.1
|
183.9%
|
|
12
|
Knoxville (59)
|
8.5
|
6.1
|
39.3%
|
|
13
|
Hartford & New Haven (30)
|
7.4
|
6.5
|
13.8%
|
|
14t
|
Pittsburgh (23)
|
7.3
|
8.2
|
-11.0%
|
|
14t
|
Richmond (58)
|
7.3
|
6.4
|
14.1%
|
|
16
|
Tulsa (61)
|
7.1
|
3.8
|
86.8%
|
|
17
|
Oklahoma City (45)
|
6.8
|
6.0
|
13.3%
|
|
18t
|
Cincinnati (34)
|
6.3
|
9.7
|
-35.1%
|
|
18t
|
Washington, DC (9)
|
6.3
|
5.0
|
26.0%
|
|
20
|
Salt Lake City (33)
|
6.2
|
4.0
|
55.0%
|
|
21
|
Minneapolis-St. Paul (15)
|
6.0
|
6.9
|
-13.0%
|
|
22
|
St. Louis (21)
|
5.7
|
5.1
|
11.8%
|
|
23
|
Las Vegas (42)
|
5.5
|
5.0
|
10.0%
|
|
24
|
Norfolk (43)
|
5.4
|
3.5
|
54.3%
|
|
25t
|
Birmingham (40)
|
5.3
|
3.8
|
39.5%
|
|
25t
|
New Orleans (53)
|
5.3
|
3.5
|
51.4%
|
|
27t
|
Greenville-Spartanburg (36)
|
5.1
|
5.3
|
-3.8%
|
|
27t
|
Milwaukee (35)
|
5.1
|
8.6
|
-40.7%
|
|
29t
|
Providence (52)
|
5.0
|
3.2
|
56.3%
|
|
29t
|
Seattle-Tacoma (14)
|
5.0
|
2.9
|
72.4%
|
|
31
|
Chicago (3)
|
4.6
|
2.9
|
58.6%
|
|
32
|
Cleveland-Akron (17)
|
4.2
|
3.9
|
7.7%
|
|
33
|
West Palm Beach (38)
|
4.0
|
1.3
|
207.7%
|
|
34
|
Philadelphia (4)
|
3.8
|
4.4
|
-13.6%
|
|
35
|
Ft. Myers-Naples (62)
|
3.7
|
5.9
|
-37.3%
|
|
36t
|
Atlanta (8)
|
3.6
|
3.5
|
2.9%
|
|
36t
|
Jacksonville (47)
|
3.6
|
3.4
|
5.9%
|
|
36t
|
New York (1)
|
3.6
|
3.0
|
20.0%
|
|
36t
|
Orlando-Daytona Beach (19)
|
3.6
|
2.2
|
63.6%
|
|
40t
|
Buffalo (51)
|
3.4
|
4.9
|
-30.6%
|
|
40t
|
Detroit (11)
|
3.4
|
2.4
|
41.7%
|
|
42t
|
Albuquerque-Santa Fe (44)
|
3.2
|
4.1
|
-22.0%
|
|
42t
|
Portland (22)
|
3.2
|
4.2
|
-23.8%
|
|
44
|
Boston (7)
|
2.7
|
1.9
|
42.1%
|
|
45t
|
Dallas-Ft. Worth (5)
|
2.6
|
2.8
|
-7.1%
|
|
45t
|
Denver (18)
|
2.6
|
3.4
|
-23.5%
|
|
47t
|
Austin (49)
|
2.4
|
3.4
|
-29.4%
|
|
47t
|
Houston (10)
|
2.4
|
2.4
|
0.0%
|
|
49
|
San Antonio (37)
|
2.3
|
2.4
|
-4.2%
|
|
50
|
Miami-Ft. Lauderdale (16)
|
2.2
|
2.5
|
-12.0%
|
|
51t
|
Los Angeles (2)
|
2.1
|
3.2
|
-34.4%
|
|
51t
|
San Diego (28)
|
2.1
|
4.1
|
-48.8%
|
|
51t
|
Tampa-St. Pete (13)
|
2.1
|
2.7
|
-22.2%
|
|
54
|
San Francisco-Oakland-San Jose (6)
|
1.9
|
1.2
|
58.3%
|
|
55t
|
Phoenix (12)
|
1.8
|
4.0
|
-55.0%
|
|
55t
|
Sacramento (20)
|
1.8
|
1.1
|
63.6%
|
