SBD/Issue 122/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT/SHR
"Race to March Madness"
3/7
ABC
2:30-3:30pm
0.4/-
NCAA Basketball: (regional)
3/7
ABC
3:30-5:40pm
1.0/3
NCAA Basketball: Connecticut-Pittsburgh
3/7
CBS
12:00-2:06pm
1.3/4
NCAA Basketball: (regional)
3/7
CBS
2:06-4:08pm
1.2/3
NCAA Basketball: Texas-Kansas
3/7
CBS
4:08-6:20pm
1.3/3
Visa Snowboard Cross World Cup (taped)
3/7
NBC
2:00-3:00pm
0.5/1
PGA Tour: Honda Classic: Third Round
3/7
NBC
3:00-6:00pm
1.2/3
"NBA Countdown"
3/8
ABC
3:00-3:26pm
0.8/-
NBA: Suns-Spurs
3/8
ABC
3:26-6:04pm
1.6/4
NCAA Basketball: (regional)
3/8
CBS
12:00-2:23pm
1.4/4
NCAA Basketball: MVC Championship:
Northern Iowa-Illinois State
3/8
CBS
2:23-4:20pm
1.3/3
NCAA Basketball: Duke-North Carolina
3/8
CBS
4:20-6:16pm
2.9/6
NASCAR Sprint Cup: Kobalt Tools 500
3/8
Fox
2:19-6:24pm
5.5/12
NHL: Bruins-Rangers
3/8
NBC
12:30-3:09pm
0.8/2
PGA Tour: Honda Classic: Final Round
3/8
NBC
3:09-6:05pm
1.5/3
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NCAA Basketball:
North Carolina-Virginia Tech
3/4
ESPN
7:00-9:01pm
1.2
1.4
1,732
NBA: Spurs-Mavericks
3/4
ESPN
9:01-11:37pm
1.0
1.2
1,473
NBA: Mavericks-Hornets
3/5
TNT
8:16-10:46pm
1.0
1.2
1,513
NBA: Trail Blazers-Nuggets
3/5
TNT
10:46pm-1:17am
0.9
1.1
1,359
NBA: Cavaliers-Celtics
3/6
ESPN
8:01-10:40pm
1.7
2.0
2,515
NBA: Nuggets-Jazz
3/6
ESPN
10:40pm-1:26am
1.1
1.2
1,579
World Baseball Classic:
U.S.-Canada
3/7
ESPN
2:07-5:07pm
1.2
1.4
1,850
NCAA Basketball:
Louisville-West Virginia
3/7
ESPN
9:00-11:10pm
1.2
1.4
1,780
"Boxing After Dark":
James Kirkland-Joel Julio
3/7
HBO
10:57-11:21pm
n/a
0.9
1,416
World Baseball Classic:
U.S.-Venezuela
3/8
ESPN
8:00-11:48pm
1.7
2.0
2,645

NO BIG DEAL: Big Ten Network posted a 0.5 cable rating (4,527 HHs) for last Sunday's Indiana-Wisconsin men's basketball game at 6:00pm CT. Earlier in the day, WDJT-CBS posted a 3.3 rating with 29,877 HHs in the Milwaukee market for Duke-North Carolina, and WDJT, also in Milwaukee, posted a 3.4 local rating (30,782 HHs) for Saturday's Syracuse-Marquette game (MILWAUKEE JOURNAL SENTINEL, 3/11).

GIVE ME LIBERTY: FSN Northwest earned a 7.4 local rating in the Seattle-Tacoma market for last Saturday's Washington State-Washington men's basketball game, marking the net's highest rating ever for college basketball broadcast (FSN)....FSN Pittsburgh posted an 8.84 local rating for Tuesday's Panthers-Penguins game, marking the highest-rated game on the net this season and highest since an 8.79 for Penguins-Panthers in January '08. The 8.84 marked the sixth-highest rated regular-season Penguins game ever (FSN).

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