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SBD/Issue 121/Leagues & Governing Bodies
Upstart UFL Plans To Work With NFL, Not Try To Challenge
Published March 12, 2009
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THE BUSINESS MODEL: Pelosi said that $30M was "used to launch the four franchises" -- all of which will be headquartered in Casa Grande, Arizona -- and that the league was an "attractive business opportunity despite the current economy." Pelosi: "From a financial point of view, it's a tremendous opportunity. Recession is a time for opportunity, and this is a good example. We're going to deliver a very good product at a very reasonable price." In DC, Ryan O'Halloran reports each UFL player in the first season must "sign a one-year contract that binds him to the UFL until Thanksgiving." However, Huyghue said eventually there could be "some likely synergies between us and the NFL and players moving back and forth between the two leagues" (WASHINGTON TIMES, 3/12). In S.F., Nancy Gay notes UFL supporters are "convinced their business and game features -- $20 tickets, hard caps on coaches' and players' salaries, a game ball with a GPS chip, a free spirit about end-zone celebrations and cameras televising fiery halftime speeches -- will add up to a winning product." Huyghue said, "We don't intend to be a league of renegades, but having said that, there will be opportunities for players who have had incidents in the past. Each case will be balanced against the risks associated with that. But I would say if the right circumstances exist, we would welcome Michael Vick into our league" (S.F. CHRONICLE, 3/12).
BUILT FOR SUCCESS? In Sacramento, Bill Bradley writes this is "not only the wrong time for a new league, it's the wrong league to compete with the NFL, even if it says it will be complementary" (SACRAMENTO BEE, 3/12). SI.com's Arash Markazi writes while "on the surface this seems like another disaster and probably will be as it's currently laid out," if UFL officials are "willing to think outside the box and open the league up, they just might be able to survive." The idea of having four teams, "headlined by recognizable coaches, staying and training in one central location might seem odd but it has all the makings of a hit reality television series." The show could be a "six-week, all-access journey into the lives of these players and coaches as they help build an upstart league and possibly make it back to the NFL." It would be a "mix of the Real World, American Idol and The Ultimate Fighter unfolding on the football field every week." That is "how you build a fan base, by telling stories and creating a connection between the audience and the performers" (FANNATION.com, 3/12).








