Fantasy Company RotoHog Secures $2M In Venture Capital Funding

By Eric Fisher, Staff Writer, SportsBusiness Journal

RotoHog's New Funds Targeted For Further Platform Development, Brand Extension

Fantasy sports game developer and operator RotoHog has secured $2M in Series B venture capital funding from San Diego-based Mission Ventures and DFJ Dragon, the Chinese affiliate of Silicon Valley outfit Draper Fisher Jurvetson. Each is a prior investor in RotoHog, and the new funds are targeted for further platform development and brand extension. RotoHog, primarily operating through a business-to-business model with sports properties and media outlets, works with NBA.com and Turner Digital, GoDaddy, and the AVP Pro Beach Volleyball Tour, among others. "A lot of venture capital outfits are honing in on right now their existing portfolios, and doing the things necessary to get those companies to profitability, and that’s what this is all about for us, too,” said RotoHog CEO Kelly Perdew. The company is targeting to reach operating profitability by Q4 this year. Perdew: "The bar has definitely raised in the VC markets, but we’re gaining a lot of traction, particularly with our [virtual] stock exchange games." RotoHog’s investor base also includes Allen & Co. and Sports Capital Partners Worldwide.