Five Wrigley Rooftops Join Together For Large-Scale Promotions

Several Wrigley Rooftops Partner To Serve As Promotional Content

Five of the 16 rooftop venues surrounding Wrigley Field have "banded together to participate in large-scale promotions" as part of "The Wrigleyville Rooftops," a project "conceived and orchestrated" by Gravitas Marketing, according to Lewis Lazare of the CHICAGO SUN-TIMES. The rooftops that "already have signed on" include three Beyond the Ivy venues, Murphy's Rooftop and the 3639 LLS venue. Gravitas Managing Partner Jim Kenyon said that "for certain kinds of promotions, owners of other rooftops have indicated they would join in as well." Under the partnership, access to the rooftop facilities would "serve as promotional content," and a beer company "could structure a promotion that would offer winners a ticket to one of the participating rooftop venues or make access to one of the venues a prize for an internal brewery promotion." Kenyon said that in addition to beer companies, he has "proposals out to digital imaging companies and wireless companies, among others." Kenyon said that the Chicago Sun-Times "already has signed on for a joint promotion with Southwest Airlines," and he "expects to have several more deals in place" by the Cubs' home opener on April 13. Lazare notes research indicates that "about 32[%] of the rooftop customers, for instance, are likely to earn more than $150,000 annually," and 89% "have at least four years of college" (CHICAGO SUN-TIMES, 3/9).