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SBD/Issue 113/Sponsorships, Advertising & Marketing
DC Comics Forces NBA To Scrap Plans For Krypto-Nate T-Shirts
Published March 2, 2009
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| Intellectual Property Issues Bar NBA From Selling "Krypto-Nate" T-Shirts |
MISTAKEN IDENTITY: In N.Y., Howard Beck noted since February 13, @NateGreat, a Twitter page dedicated to Robinson, has been sending tweets about “everything from the slam-dunk contest (which Robinson won) to video games (which Robinson loves) to Pac-10 basketball (he played at Washington).” But while the tone and content “were convincing,” Robinson “was not, in fact, the one at the keyboard.” Twitter “suspended the account” after it was discovered by blogger Nate Jones, who does work for Aaron and Eric Goodwin, Robinson’s agents. The page “has since been restored, with all tweets still there, but under the name NotNateGreat” (N.Y. TIMES, 3/1).







