Quote of the Day
"We still believe in Michael Phelps and we still think he can be a big asset
to our brand.''
-- Subway CMO Tony Pace, on the QSR chain keeping Michael Phelps as an endorser
(THE DAILY).
Top Stories
Truth & Consequences

A-Rod Making Headlines
Across The NationFrom a rare front-page color photo in the WALL STREET JOURNAL to President Obama's first press conference to Letterman's Top Ten list, it's all A-Rod, all the time. The general skinny: His on-camera admission plays to mostly favorable reviews, but many observers just don't know what to believe anymore. And his lack of specifics and challenge of SI's Selena Roberts earn negative marks. ESPN goes heavy on the story, devoting its entire 60-minute early "SportsCenter" to the exclusive interview. But Peter Gammons takes his lumps, as critics pan his "gentle" questioning and lack of follow-up. One network getting early high marks is MLB Network, which "has not ducked the story" and had Roberts on last night to respond to Rodriguez' charges. What's next? Watch whether U.S. Rep Elijah Cummings (D-MD) continues to make noise about bringing A-Rod to the Hill to face the Government Reform Committee, and whether this issue creates a severe fissure in the union/management relationship.
The Neverending Story
Every time MLB thinks it's in the clear, someone pulls them right back in, as the league heads into another Spring Training clouded by steroid talk.
Eight Is Enough
Subway CMO Tony Pace, addressing Phelps' saga for the first time, tells THE DAILY that the QSR still has high hopes for its sponsorship.
Runners, Take Your Mark
USATF will be patient in heeding suggested changes offered in commissioned evaluation.
The Battle Of Troy
Former NFLers question Vincent's business acumen, yet another hit to his NFLPA candidacy.
Technical Knockout
HBO outbids Showtime for PPV rights to highly-anticipated Hatton-Pacquiao bout.
TNT -- Dynamite!
Net's ad sales for NBA All-Star Weekend are strong; Barkley to return soon after break.
South Beach, Bringing The Heat
Marlins unveil renderings of new park -- perhaps as "dashing and au courant as Miami itself."
Paint The Town Red
Texas Tech outsources sports marketing in seven-year deal with Learfield.





