SBD/Issue 98/Sports Media

Sportgenic To Debut Web-Based Advertising Platform Torque

Torque Software Will Be Marketed
To Media Outlets, Brand Marketers
S.F.-based sports marketing outfit Sportgenic today will announce the development of Torque, a new Web-based platform it has developed to manage all forms of offline and online advertising in one spot. The software product, currently in beta testing, will be marketed to media outlets to post their available inventories within the system, as well as to brand marketers. "What we're trying to do is break down the barriers of ad buying and insert a much greater level of efficiency and transparency," said Sportgenic CEO Robert Tas. "Rather than dealing with one agency for online, another for event-marketing and another for TV, and so on, the idea here is to put together an entire marketing package in one place, and do it in a much more targeted way."

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