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SBD/Issue 98/Sponsorships, Advertising & Marketing
The A-Rod Story: How He Responds Is Key To His Public Perception
Published February 9, 2009
|Many Feel A-Rod Should Hold News
Conference To Discuss Steroid Issue
HONESTY IS SUCH A LONELY WORD: ESPN.com's Buster Olney wrote one route for Rodriguez to take is to be "Honest and Open." Rodriguez "could talk about everything: what he did, when he did it, why he did, his regrets, his concerns, side effects, the benefits, the costs." Olney: "This would be something very rarely seen in the steroid era -- a time filled with thousands of mistakes by users, by union leaders, by the baseball commissioner and by baseball owners. And yet it's a time of embarrassingly few specific, sincere admissions. Doing so would be the right thing" (ESPN.com, 2/8). In DC, Thomas Boswell: "Confession may or may not be good for the soul. But it is definitely good career strategy" (WASHINGTON POST, 2/9). A Yankees official said, "If he did it, he's got to flat-out admit it, like [A's 1B Jason] Giambi. Just come out and say, 'I did it. I'm sorry. I lied.'" The official added Rodriguez' legacy is now "gone." The official: "He'll just play it out. Now he's a worker. Do your job, collect your paycheck and when you're finished playing, go away. That's what it is." Several other front-office officials declined to comment (N.Y. TIMES, 2/8).
Writer Feels Fans Will Forgive
A-Rod If He Tells Truth
REPUTATION IN TATTERS: In London, Tom Dart writes the image of "another clean-cut American sporting icon has been badly damaged," and the news is "another deep wound to the reputation of a sport that is paying the price for years of inaction and leniency" (LONDON TIMES, 2/9). ESPN.com's Olney wrote under the header, "A-Rod Now Tarnished Forever" (ESPN.com, 2/8). ESPN.com's Howard Bryant wrote under the header, "Steroid Past Brings Down Future King" (ESPN.com, 2/7). Boston Globe columnist Bob Ryan: "Image is everything to Alex Rodriguez, and now that image is shattered” ("The Sports Reporters," ESPN, 2/8). FOXSPORTS.com's Mark Kriegel writes, "No one really cares if football players do steroids. They tend to die young, anyway. ... But baseball is different. Baseball is a game of numbers. ... When you mess with those numbers, you mess with The Game. And that's exactly what Rodriguez has done" (FOXSPORTS.com, 2/9).