Dolphins Sell Out "Living Room" Areas Oilers Name Bob Nicholson CEO Wild Add Videoboards For Playoffs Russell Wilson Tops Player Sales List CBS Up Big For RBC Heritage Sean Bratches To Leave ESPN At End Of Year Executive Transactions NCAA, Defense Dept. Launch Concussion Study Keeneland Makes Chalet Available To Patrons Raptors GM Ujiri Fined For Expletive
Upcoming Conferences and Events
SBD/Issue 98/Sponsorships, Advertising & Marketing
The A-Rod Story: How He Responds Is Key To His Public Perception
Published February 9, 2009
|Many Feel A-Rod Should Hold News
Conference To Discuss Steroid Issue
HONESTY IS SUCH A LONELY WORD: ESPN.com's Buster Olney wrote one route for Rodriguez to take is to be "Honest and Open." Rodriguez "could talk about everything: what he did, when he did it, why he did, his regrets, his concerns, side effects, the benefits, the costs." Olney: "This would be something very rarely seen in the steroid era -- a time filled with thousands of mistakes by users, by union leaders, by the baseball commissioner and by baseball owners. And yet it's a time of embarrassingly few specific, sincere admissions. Doing so would be the right thing" (ESPN.com, 2/8). In DC, Thomas Boswell: "Confession may or may not be good for the soul. But it is definitely good career strategy" (WASHINGTON POST, 2/9). A Yankees official said, "If he did it, he's got to flat-out admit it, like [A's 1B Jason] Giambi. Just come out and say, 'I did it. I'm sorry. I lied.'" The official added Rodriguez' legacy is now "gone." The official: "He'll just play it out. Now he's a worker. Do your job, collect your paycheck and when you're finished playing, go away. That's what it is." Several other front-office officials declined to comment (N.Y. TIMES, 2/8).
Writer Feels Fans Will Forgive
A-Rod If He Tells Truth
REPUTATION IN TATTERS: In London, Tom Dart writes the image of "another clean-cut American sporting icon has been badly damaged," and the news is "another deep wound to the reputation of a sport that is paying the price for years of inaction and leniency" (LONDON TIMES, 2/9). ESPN.com's Olney wrote under the header, "A-Rod Now Tarnished Forever" (ESPN.com, 2/8). ESPN.com's Howard Bryant wrote under the header, "Steroid Past Brings Down Future King" (ESPN.com, 2/7). Boston Globe columnist Bob Ryan: "Image is everything to Alex Rodriguez, and now that image is shattered” ("The Sports Reporters," ESPN, 2/8). FOXSPORTS.com's Mark Kriegel writes, "No one really cares if football players do steroids. They tend to die young, anyway. ... But baseball is different. Baseball is a game of numbers. ... When you mess with those numbers, you mess with The Game. And that's exactly what Rodriguez has done" (FOXSPORTS.com, 2/9).