NBA's Silver Optimistic On CBA IOC Exec Thinks Innsbruck Could Land '26 Games U.S. Figure Skating Launches New Campaign Goodyear Officially Adds Wingfoot Two Blimp ESPN3 To Broadcast Glory 34 Denver Landon Donovan Lists La Jolla Home For $2.9M Kraft Wants New Revolution Stadium In Boston NFL Reopens Investigation Into Giants' Josh Brown FS1 Gets Record Overnight For NLCS Game 5 ISC Signs Multiyear Extension With Geico
SBD/Issue 98/Sponsorships, Advertising & Marketing
Published February 9, 2009
|VANOC Inks Videogame
Deal With Sega
SHOE-IN: In Oklahoma City, Tatyana Johnson reported Nike Saturday released its first shoe for Thunder F Kevin Durant, the KD1, for a group of children at a Nike Skills Clinic in Oklahoma City. The shoes will retail for $88, and Durant said, "I wanted everyone to be able to get a pair of my shoes because when I was growing up, there were all types of shoes that my parents couldn't afford to buy." The shoe features a "stamp on the tongue" to honor Durant's mother, a former postal worker, while the word "Graffiti" on the left side of the shoe "represents meaningful places in his life" (DAILY OKLAHOMAN, 2/8). Meanwhile, adidas recently released a new TV spot called "Man Child," launching its "Inside PHX with [Magic C] Dwight Howard" all-access promotion (ORLANDOSENTINEL.com, 2/7).
SUBSTITUTION: Mexican newspaper the Record has teamed with Blockbuster for its voodoo-doll promotion ahead of Wednesday's Mexico-U.S. men's World Cup qualifying match, replacing RadioShack, who dropped out of the promotion last month "after learning details of the campaign." Customers can trade in coupons at any Blockbuster store in Mexico City in exchange for the voodoo-doll likenesses of U.S. soccer players (AP, 2/6).
ROUNDUP: Vitaminwater yesterday launched its new promotional campaign, "Revive to Survive," in which it challenges fans to "re-create" famous moments from the NCAA men's basketball tournament. Fans can upload videos at ncaa.com/revive, and the winning entrant will receive a VIP trip to the Final Four in Detroit (N.Y. DAILY NEWS, 2/7)....Stop & Shop grocery stores once again are selling Flutie Flakes cereal in commemoration of the 10th anniversary of the Doug Flutie Jr. Foundation for Autism (BOSTON HERALD, 2/8)....Italian Serie A club AC Milan said that MF David Beckham's No. 32 jersey is "selling at a rate similar to those" of AC Milan MF Ronaldinho (BLOOMBERG NEWS, 2/5).