SBD/Issue 96/Sports Media

MLB.com Begins Marketing Lower Rates For Game Packages

MLB.com Reduces Price
Of Game Packages By $10
MLB.com last night began marketing its ‘09 video subscription offerings, lowering the price of both its premium-level and standard out-of-market game packages by $10 to $109.95 and $79.95, respectively. The premium package will include newly added live game DVR-type functionality, as well as options to select announcers from both home- and away-team feeds, as well as audio from radio announcers. The packages will also feature a new video player as a result of MLBAM’s new alignment with Adobe Flash after a long relationship with Microsoft. The DVR functionality, allowing for a pausing, rewinding and fast-forwarding of the video stream, is believed to be a first for mass-market consumption of live online video.

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