Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 96/Sports Media
Published February 5, 2009
|Many Boston TV Stations Not Sending
Reporters To Cover Red Sox Spring Training
OFFENSIVE FOUL: OUTSPORTS.com's Jim Buzinski reported ESPN has "apologized for and stopped running an ad promoting its NBA coverage" featuring the net's Mike Breen attempting to give Suns C Shaquille O'Neal a "fist kiss." The ad was "really weird and problematic," mainly for O'Neal's "reaction to Mike Breen asking for the 'fist kiss.'" Buzinski: "Shaq's revulsion at Breen went on too long, which is why I can see the point of those who found it homophobic. It didn't bother me a great deal, but this stuff is all in the eye of the watcher, so kudos to ESPN for being sensitive" (OUTSPORTS.com, 2/2).
NOTES: The AP's Eli Segall reported more than 12 baseball and New Jersey state officials attended MLB Net's new studio unveiling yesterday, including New Jersey Gov. Jon Corzine. The studios are "expected to bring 200 new jobs to the state" (AP, 2/4)....HDNet will soon debut a new weekly television series, which will bring Ring of Honor Wrestling to a national television audience for the first time (HDNet).